H&M - we love fashion Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the H&M - we love fashion's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps H&M - we love fashion.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of H&M - we love fashion
App Name : H&M - we love fashion
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : H&M
Publisher : Instagram,Facebook,Cooking Rush - Chef's Fever Games,Cooking Madness - A Chef's Restaurant Games,Black Spades with Jokers and Prizes,Bubblez,Farm Harvest 3- Match 3 Game
Total creative ads during the time period : 10,000
Duration : 1,928
Popularity : 3,123,248
Check ASO Keywords of H&M - we love fashion
2. H&M - we love fashion’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser H&M - we love fashion in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of H&M - we love fashion in the recent period. As of 2021-03-15, among the H&M - we love fashion‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 29.28%, Playable Ads category's proportion is 0.0%, Image category's proportion is 69.37%, Carousel category's proportion is 1.35%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, H&M - we love fashion's the proportion of networks impressions are placed like this:
Instagram's proportion is 35.59%,
Messenger's proportion is 32.41%,
Facebook's proportion is 32.0%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, H&M - we love fashion‘s network with the most ads is Instagram and its proportion is 39.19%.
3. Top 3 Ad Creative Analysis of H&M - we love fashion
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of H&M - we love fashion. We can see some advertising trends.
Top 1 Ad Creative of H&M - we love fashion
Ad Details ：
Headline ：H&M Summer Sale
Text ：Shop NOW before it's all gone! Our SUMMER SALE just got hotter with styles up to 70% off!
Top 2 Ad Creative of H&M - we love fashion
Ad Details ：
Headline ：Jersey Culottes
Text ：Wide-leg, calf-length pants in thick jersey with a high waist. Concealed elasticized waistband and straight legs.
Top 3 Ad Creative of H&M - we love fashion
Ad Details ：
Headline ：Ankle-length Pull-on
Text ：Ankle-length jersey pants with an elasticized waistband, side pockets, and gently tapered legs with sewn cuffs at hems.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 254 | 275 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 1200 | 768 x 1152 | 768 x 1152 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 18 | 1 | 1 |
| Countries | United States | Brazil | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for H&M - we love fashion in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free H&M - we love fashion's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to H&M - we love fashion, you can click the app name below to view related reports, or you can find more info in ASOTools.