Haaretz - הארץ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Haaretz - הארץ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Haaretz - הארץ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Haaretz - הארץ
App Name : Haaretz - הארץ
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Haaretz Daily Newspaper Ltd
Publisher : Facebook,Instagram,BeautyPlus - Best Selfie Cam & Easy Photo Editor,Blue Light Filter - Night Mode, Night Shift,YouCam Nails - Manicure Salon for Custom Nail Art,7 Minute Workout
Total creative ads during the time period : 2,264
Duration : 924
Popularity : 140,800
Check ASO Keywords of Haaretz - הארץ
2. Haaretz - הארץ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Haaretz - הארץ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Haaretz - הארץ in the recent period. As of 2021-03-16, among the Haaretz - הארץ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Haaretz - הארץ's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Messenger's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Haaretz - הארץ‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of Haaretz - הארץ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Haaretz - הארץ. We can see some advertising trends.
Top 1 Ad Creative of Haaretz - הארץ
Ad Details ：
Headline ：أيها المصوّتون الدروز- ادعموا من يمثّلكم وليس من يتاجر بأصواتكم
Text ：مقالات "الساحة" الانتخابية: أيها الدروز، كفاكم متاجرة بأصواتكم!
يتساءل د. سليم ابريك، استاذ العلوم السياسية عن الأسباب التي تدفع بالعديد من المصوتين الدروز إلى التصويت لأحزاب اليمين التي سنت قانون القومية، ولا يتردد في توجيه اللوم للجمهور وللشخصية التي حولت المتاجرة بالأصوات لشرط لتحقيق المآرب الشخصية. اقرؤوا المقال في "الساحة - הזירה" الآن!
Top 2 Ad Creative of Haaretz - הארץ
Ad Details ：
Headline ：هل توقّعتم انضمام غانتس للعرب؟
Text ：تراوحت ردود أفعال الجمهور العربي على انشقاق بينيامين غانتس وانضمامه لحكومة الليكود بين قطبين؛ تم التعبيرعن الأول من خلال سؤال استنكاري: "وهل توقّعتم انضمام غانتس إلى العرب؟" أو من خلال حوار أكثر حدّة يمكن تلخيصه بالتالي: " كيف ستتحول دولة جلّها جنود، جنرالات ورجال مخابرات نشأوا على العداء للعرب، في لحظة واحدة إلى حمائم سلام؟" عودة بشارات يكتب عن رد فعل الجمهور العربي على عملة غانتس. لقراءة المقال كاملا في الساحة، صفحة المقالات ثنائية اللغة في هآرتس، اضغطوا على الصورة.
Top 3 Ad Creative of Haaretz - הארץ
Ad Details ：
Headline ：להורדת האפליקציה לחצו כאן
Text ：הורידו עכשיו את אפליקציית הארץ ותיהנו מכל היתרונות: עדכונים בזמן אמת על אירועים חדשותיים וטורים מובילים, המלצות קריאה מותאמות אישית, מעקב אחרי הכותבים האהובים עליכם ועוד.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 309 | 278 | 568 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1200 x 800 | 1200 x 698 | 1200 x 600 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | United States |
| Language | Arabic | Arabic | Arabic |
Through the above analysis, we can see that the most effective channel for Haaretz - הארץ in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Haaretz - הארץ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Haaretz - הארץ, you can click the app name below to view related reports, or you can find more info in ASOTools.