Hand Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hand's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hand.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hand
App Name : Hand
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Pisom Participacoes Ltda
Publisher : Instagram,Facebook
Total creative ads during the time period : 229
Duration : 334
Popularity : 17,699
Check ASO Keywords of Hand
2. Hand’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hand in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hand in the recent period. As of 2021-03-16, among the Hand‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 20.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Hand's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.58%,
Instagram's proportion is 25.58%,
Audience Network's proportion is 25.47%,
Messenger's proportion is 23.36%,
's proportion is .
In the date of 2021-03-16, Hand‘s network with the most ads is Facebook and its proportion is 25.71%.
3. Top 3 Ad Creative Analysis of Hand
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hand. We can see some advertising trends.
Top 1 Ad Creative of Hand
Ad Details ：
Headline ：Economizar dinheiro, poupar ou investir: qual é a diferença entre eles? - Blog do Hand. Conheça nossa plataforma completa de benefícios.
Text ：Poupar e economizar são mesmo sinônimos? Investir não é coisa para quem tem muito dinheiro?
Vem tirar as suas dúvidas sobre esses assuntos e aprender a cuidar um pouco melhor do seu orçamento familiar!
#PraCegoVer mãe e filha adicionam mais uma moeda a um cofrinho.
Top 2 Ad Creative of Hand
Ad Details ：
Headline ：Como poupar dinheiro com programa de pontos: conheça o HAND Free - Blog do Hand. Conheça nossa plataforma completa de benefícios.
Text ：Garantir descontos exclusivos em compras e ainda resgatar produtos e serviços DE GRAÇA?
Vem ver o que é o HAND Free, a nossa assinatura de compras que vai aliviar o peso na sua conta bancária.
#PraCegoVer Casal no sofá, vendo algo interessante nos seus celulares.
Top 3 Ad Creative of Hand
Ad Details ：
Headline ：Como poupar dinheiro com programa de pontos: conheça o HAND Free - Blog do Hand. Conheça nossa plataforma completa de benefícios.
Text ：Garantir descontos exclusivos em compras e ainda resgatar produtos e serviços DE GRAÇA?
Vem ver o que é o HAND Free, a nossa assinatura de compras que vai aliviar o peso na sua conta bancária.
#PraCegoVer Casal no sofá, vendo algo interessante nos seus celulares.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 35 | 35 | 35 |
| Popularity | 173 | 173 | 173 |
| Dimensions | 750 x 500 | 780 x 450 | 780 x 450 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | Messenger |
| Related Ads | 1 | 1 | 1 |
| Countries | Angola,Portugal,Brazil | Angola,Brazil,Portugal | Angola,Brazil,Portugal |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for Hand in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free Hand's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hand, you can click the app name below to view related reports, or you can find more info in ASOTools.