花小猪打车 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 花小猪打车's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 花小猪打车.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 花小猪打车
App Name : 花小猪打车
Logo：
OS : Android
Network : 今日头条,腾讯社交广告（广点通）,快手
Developer : 北京鸿易博科技有限公司
Publisher : 天天快报-年度成长最快的个性阅读智能推荐资讯软件,騰訊視頻,今日头条
Total creative ads during the time period : 249
Duration : 254
Popularity : 13,287
Check ASO Keywords of 花小猪打车
2. 花小猪打车’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 花小猪打车 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 花小猪打车 in the recent period. As of 2021-03-11, among the 花小猪打车‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 花小猪打车's the proportion of networks impressions are placed like this:
腾讯社交广告（广点通）'s proportion is 46.44%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 花小猪打车‘s network with the most ads is 腾讯社交广告（广点通） and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 花小猪打车
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 花小猪打车. We can see some advertising trends.
Top 1 Ad Creative of 花小猪打车
Ad Details ：
Headline ：花小猪打车
Text ：打车便宜啦！花小猪打车，新用户首单立减，送88元打车券
Top 2 Ad Creative of 花小猪打车
Ad Details ：
Headline ：花小猪打车已覆盖台州，新人注册送88元优惠券，首单立减14元
Text ：
Top 3 Ad Creative of 花小猪打车
Ad Details ：
Headline ：花小猪打车
Text ：【每日特惠】花小猪打车登陆杭州，新用户打车送88元打车费
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 15 | 22 | 14 |
| Popularity | 86 | 82 | 82 |
| Dimensions | 1000 x 560 | 960 x 540 | 1000 x 560 |
| Creative Type | Image | Video | Image |
| Network | 今日头条 | ||
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 花小猪打车 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 花小猪打车's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 花小猪打车, you can click the app name below to view related reports, or you can find more info in ASOTools.