Google Meet Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Google Meet's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Google Meet.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Google Meet
App Name : Google Meet
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : Google LLC
Publisher : Instagram,Facebook,Fotor - Photo Editor&Collage,Piczoo- Photo Collage Maker,Mancala,Space Battle
Total creative ads during the time period : 189
Duration : 435
Popularity : 24,894
Check ASO Keywords of Google Meet
2. Google Meet’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Google Meet in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Google Meet in the recent period. As of 2021-05-27, among the Google Meet‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 100.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, Google Meet's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, Google Meet‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Google Meet
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Google Meet. We can see some advertising trends.
Top 1 Ad Creative of Google Meet
Ad Details ：
Headline ：Workshops für Kaffeeliebhaber
Text ：Schlürfen, brühen, schmecken, lernen
Du schwörst auf Deinen Filterkaffee, möchtest aber gerne mal eine andere Filtermethode ausprobieren? Du liebst Kaffee, kannst Dir aber nicht vorstellen, dass Kaffee nach Blaubeeren, Melone oder Aprikose schmecken kann? Du suchst ein ganz besonderes Event für Deine Firma oder eine private Gruppe?
Dann buche einen unserer Workshops oder Kaffee-Events und tauche in die Welt des Kaffees ein. Verbessere Deine Fähigkeiten, lerne neue Techniken und erlebe unbekannte Aromen und Geschmäcker.
Top 2 Ad Creative of Google Meet
Ad Details ：
Headline ：Workshops für Kaffeeliebhaber
Text ：Schlürfen, brühen, schmecken, lernen
Du schwörst auf Deinen Filterkaffee, möchtest aber gerne mal eine andere Filtermethode ausprobieren? Du liebst Kaffee, kannst Dir aber nicht vorstellen, dass Kaffee nach Blaubeeren, Melone oder Aprikose schmecken kann? Du suchst ein ganz besonderes Event für Deine Firma oder eine private Gruppe?
Dann buche einen unserer Workshops oder Kaffee-Events und tauche in die Welt des Kaffees ein. Verbessere Deine Fähigkeiten, lerne neue Techniken und erlebe unbekannte Aromen und Geschmäcker.
Top 3 Ad Creative of Google Meet
Ad Details ：
Headline ：Workshops für Kaffeeliebhaber
Text ：Schlürfen, brühen, schmecken, lernen
Du schwörst auf Deinen Filterkaffee, möchtest aber gerne mal eine andere Filtermethode ausprobieren? Du liebst Kaffee, kannst Dir aber nicht vorstellen, dass Kaffee nach Blaubeeren, Melone oder Aprikose schmecken kann? Du suchst ein ganz besonderes Event für Deine Firma oder eine private Gruppe?
Dann buche einen unserer Workshops oder Kaffee-Events und tauche in die Welt des Kaffees ein. Verbessere Deine Fähigkeiten, lerne neue Techniken und erlebe unbekannte Aromen und Geschmäcker.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 82 | 82 | 82 |
| Popularity | 609 | 608 | 605 |
| Dimensions | 1200 x 1200 | 1200 x 1200 | 1200 x 1200 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Germany | Germany | Germany |
| Language | German | German | German |
Through the above analysis, we can see that the most effective channel for Google Meet in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Google Meet's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Google Meet, you can click the app name below to view related reports, or you can find more info in ASOTools.