RNZ Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the RNZ’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RNZ.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of RNZ

App Name : RNZ

Logo

RNZ-SocialPeta

OS : iOS

Network : Facebook,Twitter,Instagram

Developer : Radio New Zealand

Publisher :

Total creative ads during the time period : 54

Duration : 733

Popularity : 6,250

2. RNZ’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser RNZ in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of RNZ in the recent period. As of 2020-09-07, among the RNZ‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, RNZ’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.0%,

Instagram’s proportion is 50.0%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-07, RNZ‘s network with the most ads is Facebook and its proportion is 50.0%.

3. Top 3 Ad Creative Analysis of RNZ

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RNZ. We can see some advertising trends.

Top 1 Ad Creative of RNZ

Ad Details :

Headline :Planned immigration crackdown too tough - employers

Text :Employers and immigration lawyers are warning that a plan to make it harder for companies to exploit migrant workers is a step too far.

Top 2 Ad Creative of RNZ

Ad Details :

Headline :CNMI deficit doubles under Babauta administration

Text :An independent auditor says the Northern Marianas government's huge budget deficit almost doubled in the four years of the Babauta administration. Deloitte and Touche showed that the government's cumulative deficit...

Top 3 Ad Creative of RNZ

Ad Details :

Headline :Government reveals free trades training for next 2.5 years

Text :Courses and training in construction, agriculture and community work will be free for the next two-and-a-half years, Jacinda Ardern and Chris Hipkins have announced.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 257 541 68
Popularity 999 999 444
Dimensions 720 x 450 1400 x 1400 720 x 450
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries United Kingdom,Portugal,Australia,Canada,Netherlands,China,South Africa Canada,United States,Australia,United Kingdom New Zealand
Language English English NA

Through the above analysis, we can see that the most effective channel for RNZ in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free RNZ’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to RNZ, you can click the app name below to view related reports.