RNZ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the RNZ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps RNZ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of RNZ
App Name : RNZ
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Radio New Zealand
Publisher : Instagram,Facebook
Total creative ads during the time period : 302
Duration : 1,428
Popularity : 22,695
Check ASO Keywords of RNZ
2. RNZ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser RNZ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of RNZ in the recent period. As of 2021-05-27, among the RNZ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-27, RNZ's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-05-27, RNZ‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of RNZ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of RNZ. We can see some advertising trends.
Top 1 Ad Creative of RNZ
Ad Details ：
Headline ：Government reveals free trades training for next 2.5 years
Text ：Courses and training in construction, agriculture and community work will be free for the next two-and-a-half years, Jacinda Ardern and Chris Hipkins have announced.
Top 2 Ad Creative of RNZ
Ad Details ：
Headline ：
Text ：FYI ...
Top 3 Ad Creative of RNZ
Ad Details ：
Headline ：
Text ：FYI ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 166 | 147 | 147 |
| Popularity | 975 | 802 | 799 |
| Dimensions | 720 x 450 | 600 x 375 | 600 x 375 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 2 | 2 |
| Countries | New Zealand | Austria,Liechtenstein,Germany | Austria,Liechtenstein,Germany |
| Language | English | German | German |
Through the above analysis, we can see that the most effective channel for RNZ in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free RNZ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to RNZ, you can click the app name below to view related reports, or you can find more info in ASOTools.