Hanyu Plus Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hanyu Plus's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hanyu Plus.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hanyu Plus
App Name : Hanyu Plus
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Instagram
Developer : Frontier Technology Co. Ltd.
Publisher : Instagram,拼音助手 - 學習普通話真人發音App,Chinese stroke order - Write Chinese characters,hop hop in space,Write Chinese characters with me,TEFSIR Aid el-Karni,PINYIN PRACTICE -練習拼音-拼音輸入學習拼音練習,Facebook
Total creative ads during the time period : 75
Duration : 522
Popularity : 4,059
Check ASO Keywords of Hanyu Plus
2. Hanyu Plus’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hanyu Plus in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hanyu Plus in the recent period. As of 2021-02-11, among the Hanyu Plus‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-11, Hanyu Plus's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Messenger's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-02-11, Hanyu Plus‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of Hanyu Plus
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hanyu Plus. We can see some advertising trends.
Top 1 Ad Creative of Hanyu Plus
Ad Details ：
Headline ：Hanyu+ Online Tutoring
Text ：A Fresh Introduction to our Learning Mandarin Platform!
You will learn the following topics in this video:
1. Who are we?
2. Courses can be found in Hanyu+ Online Tutoring Platform.
3. What is Online Course?
4. Differences between video learning and tutor teaching.
5. How to register the online course.
Hope everyone can find your favorite online course, and see you online. :)
https://www.hanyu-ai.com/
#LearnMandarin #Chinese
#OnlineCourse
Top 2 Ad Creative of Hanyu Plus
Ad Details ：
Headline ：Hanyu+ Online Tutoring
Text ：A Fresh Introduction to our Learning Mandarin Platform!
You will learn the following topics in this video:
1. Who are we?
2. Courses can be found in Hanyu+ Online Tutoring Platform.
3. What is Online Course?
4. Differences between video learning and tutor teaching.
5. How to register the online course.
Hope everyone can find your favorite online course, and see you online. :)
https://www.hanyu-ai.com/
#LearnMandarin #Chinese
#OnlineCourse
Top 3 Ad Creative of Hanyu Plus
Ad Details ：
Headline ：Live Stream Online Chinese Class
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 11 | 11 | 10 |
| Popularity | 74 | 74 | 71 |
| Dimensions | 426 x 240 | 426 x 240 | 640 x 360 |
| Creative Type | Video | Video | Video |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Vietnam,Philippines | Vietnam,Philippines | Japan,Korea,Australia,France,Germany,Canada,Netherlands,United Kingdom,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Hanyu Plus in recent advertising is Messenger, and the main creative type is Video.
In conclusion: The above is a free Hanyu Plus's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hanyu Plus, you can click the app name below to view related reports, or you can find more info in ASOTools.