happn – Local dating app Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the happn – Local dating app's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps happn – Local dating app.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of happn – Local dating app
App Name : happn – Local dating app
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : happn
Publisher : Instagram,Treehouse Table,SHAREit - Transfer & Share,Vegan Recipes - Free Vegan Food Cookbook,UC Mini-Download Video Status & Movies,USA Weather forecast,Talkray - Free Calls Texts,TalkU Free Calls +Free Texting +International Call
Total creative ads during the time period : 9,582
Duration : 2,337
Popularity : 2,149,864
Check ASO Keywords of happn – Local dating app
2. happn – Local dating app’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser happn – Local dating app in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of happn – Local dating app in the recent period. As of 2021-03-15, among the happn – Local dating app‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 44.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 55.56%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, happn – Local dating app's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.4%,
Instagram's proportion is 42.17%,
Messenger's proportion is 8.43%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, happn – Local dating app‘s network with the most ads is Instagram and its proportion is 48.15%.
3. Top 3 Ad Creative Analysis of happn – Local dating app
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of happn – Local dating app. We can see some advertising trends.
Top 1 Ad Creative of happn – Local dating app
Ad Details ：
Headline ：#makeithappn 🇩🇰
Text ：
Top 2 Ad Creative of happn – Local dating app
Ad Details ：
Headline ：#MakeitHAPPN 🇧🇷
Text ：Happn te dá uma segunda oportunidade ✌️💙
Top 3 Ad Creative of happn – Local dating app
Ad Details ：
Headline ：Baixe gratuitamente 🇧🇷
Text ：Encontre a tal desconhecida por quem você ficou louco!🥰
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 220 | 410 | 444 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1024 x 1280 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Denmark | Brazil | Brazil |
| Language | NA | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for happn – Local dating app in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free happn – Local dating app's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to happn – Local dating app, you can click the app name below to view related reports, or you can find more info in ASOTools.