happn – Local dating app Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the happn – Local dating app’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps happn – Local dating app.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of happn – Local dating app
App Name : happn – Local dating app
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : happn
Publisher : Treehouse Table,SHAREit - Transfer Share,Vegan Recipes Free,UC Mini- Best Tube Mate Fast Video Downloader,USA Weather forecast,Talkray - Free Chats Calls,TalkU Free Calls +Free Texting +International Call,Toolwiz Photos - Pro Editor
Total creative ads during the time period : 7,008
Duration : 2,148
Popularity : 1,454,865
2. happn – Local dating app’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser happn – Local dating app in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of happn – Local dating app in the recent period. As of 2020-09-07, among the happn – Local dating app‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 55.56%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 14.81%, Carousel category’s proportion is 29.63%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, happn – Local dating app’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 35.56%,
Instagram’s proportion is 22.54%,
Messenger’s proportion is 21.97%,
Audience Network’s proportion is 19.93%,
’s proportion is .
In the date of 2020-09-07, happn – Local dating app‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of happn – Local dating app
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of happn – Local dating app. We can see some advertising trends.
Top 1 Ad Creative of happn – Local dating app
Ad Details ：
Headline ：Scarica subito happn! 🤞
Top 2 Ad Creative of happn – Local dating app
Ad Details ：
Headline ：Téléchargez happn maintenant!
Top 3 Ad Creative of happn – Local dating app
Ad Details ：
Headline ：Ücretsiz indir 💙
Basic Info of Top 3 Ad Creative
|Dimensions||224 x 400||720 x 1280||1080 x 1080|
Through the above analysis, we can see that the most effective channel for happn – Local dating app in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free happn – Local dating app’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to happn – Local dating app, you can click the app name below to view related reports.