ピッコマ Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the ピッコマ's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps ピッコマ.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of ピッコマ
App Name : ピッコマ
Logo：
OS : iOS
Network : Facebook,SmartNews(スマートニュース),Instagram
Developer : Kakao Japan Corp.
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,GulogGratis,OLX Classifieds
Total creative ads during the time period : 8,887
Duration : 1,754
Popularity : 1,034,448
Check ASO Keywords of ピッコマ
2. ピッコマ’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser ピッコマ in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of ピッコマ in the recent period. As of 2021-03-15, among the ピッコマ‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 6.85%, Playable Ads category's proportion is 0.0%, Image category's proportion is 5.48%, Carousel category's proportion is 87.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, ピッコマ's the proportion of networks impressions are placed like this:
Audience Network's proportion is 22.89%,
Facebook's proportion is 21.2%,
Instagram's proportion is 21.2%,
Messenger's proportion is 21.2%,
Google Ads(Admob)'s proportion is 13.51%.
In the date of 2021-03-15, ピッコマ‘s network with the most ads is Audience Network and its proportion is 23.29%.
3. Top 3 Ad Creative Analysis of ピッコマ
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of ピッコマ. We can see some advertising trends.
Top 1 Ad Creative of ピッコマ
Ad Details ：
Headline ：待てば毎日無料！マンガアプリ ピッコマ
Text ：
Top 2 Ad Creative of ピッコマ
Ad Details ：
Headline ：待てば毎日無料！マンガアプリ ピッコマ
Text ：
Top 3 Ad Creative of ピッコマ
Ad Details ：
Headline ：クビを宣告されるが…
Text ：＼無料でマンガを読むならピッコマ／
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 742 | 592 | 123 |
| Popularity | 999 | 999 | 925 |
| Dimensions | 720 x 1280 | 720 x 1280 | 300 x 300 |
| Creative Type | Video | Video | Image |
| Network | SmartNews(スマートニュース) | ||
| Related Ads | 2 | 2 | 1 |
| Countries | Japan | Japan | Japan |
| Language | Japanese | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for ピッコマ in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free ピッコマ's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to ピッコマ, you can click the app name below to view related reports, or you can find more info in ASOTools.