PlayStation App Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PlayStation App's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PlayStation App.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PlayStation App
App Name : PlayStation App
Logo：
OS : Android
Network : Facebook,Instagram,Google Ads(Admob)
Developer : PlayStation Mobile Inc.
Publisher : Instagram,Facebook,空気読み力,Truck Simulator And Park 2015 Free,Minesweeper Lv999,Piano Ball: Run On Music Tiles
Total creative ads during the time period : 9,850
Duration : 1,925
Popularity : 669,812
Check ASO Keywords of PlayStation App
2. PlayStation App’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PlayStation App in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PlayStation App in the recent period. As of 2021-03-15, among the PlayStation App‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 58.56%, Playable Ads category's proportion is 0.0%, Image category's proportion is 34.23%, Carousel category's proportion is 7.21%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, PlayStation App's the proportion of networks impressions are placed like this:
Instagram's proportion is 50.16%,
Facebook's proportion is 49.25%,
Messenger's proportion is 0.4%,
Google Ads(Admob)'s proportion is 0.19%,
's proportion is .
In the date of 2021-03-15, PlayStation App‘s network with the most ads is Facebook and its proportion is 51.35%.
3. Top 3 Ad Creative Analysis of PlayStation App
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PlayStation App. We can see some advertising trends.
Top 1 Ad Creative of PlayStation App
Ad Details ：
Headline ：
Text ：Starting from today, Square Enix's AAA titles such as FINAL FANTASY VII REMAKE are available at discounted price! Make sure not to miss the special Black Friday offers and save up to 70% off!✨ 【Sale Period】 ●11/20/2020～11/30/2020 PlayStation™Store https://store.playstation.com/en-th/product/JP0082-CUSA07052_00-FFVIIREMAKE00000
Top 2 Ad Creative of PlayStation App
Ad Details ：
Headline ：PS Store Holiday Sale
Text ：Buat suasana bahagia bersama sahabat dan keluarga dengan beragam game PlayStation!
Top 3 Ad Creative of PlayStation App
Ad Details ：
Headline ：
Text ：Available now on the PlayStation™Store
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1 | 12 | 205 |
| Popularity | 999 | 999 | 996 |
| Dimensions | 720 x 405 | 720 x 720 | 400 x 224 |
| Creative Type | Image | Image | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Thailand | Indonesia | United States,Canada |
| Language | English | Indonesian | English |
Through the above analysis, we can see that the most effective channel for PlayStation App in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free PlayStation App's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PlayStation App, you can click the app name below to view related reports, or you can find more info in ASOTools.