happn — Dating app Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the happn — Dating app's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps happn — Dating app.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of happn — Dating app
App Name : happn — Dating app
Logo：
OS : iOS
Network : Facebook,Instagram,Audience Network
Developer : HAPPN SAS
Publisher : Instagram,GulogGratis,Fotor - Photo Editor&Collage,Facebook,开箱模拟器 for 皇室战争,Montage Video Musique,POTO - Photo Collage Editor,appsGratis
Total creative ads during the time period : 7,327
Duration : 2,278
Popularity : 1,625,858
Check ASO Keywords of happn — Dating app
2. happn — Dating app’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser happn — Dating app in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of happn — Dating app in the recent period. As of 2021-03-15, among the happn — Dating app‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 75.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 20.83%, Carousel category's proportion is 4.17%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, happn — Dating app's the proportion of networks impressions are placed like this:
Facebook's proportion is 49.21%,
Instagram's proportion is 48.95%,
Messenger's proportion is 1.84%,
's proportion is ,
's proportion is .
In the date of 2021-03-15, happn — Dating app‘s network with the most ads is Instagram and its proportion is 54.17%.
3. Top 3 Ad Creative Analysis of happn — Dating app
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of happn — Dating app. We can see some advertising trends.
Top 1 Ad Creative of happn — Dating app
Ad Details ：
Headline ：Free download 🏴
Text ：Love is around the corner, they say. 🤔
Download happn now and see for yourself. 💙
Top 2 Ad Creative of happn — Dating app
Ad Details ：
Headline ：Baixe gratuitamente!🇧🇷
Text ：Encontre as pessoas que estão ao seu redor! 🥰
Experimente o happn agora!😘
Top 3 Ad Creative of happn — Dating app
Ad Details ：
Headline ：#makeithappn
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 312 | 255 | 314 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1024 x 1280 | 720 x 1280 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | Brazil | Norway,Denmark |
| Language | English | Portuguese | NA |
Through the above analysis, we can see that the most effective channel for happn — Dating app in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free happn — Dating app's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to happn — Dating app, you can click the app name below to view related reports, or you can find more info in ASOTools.