Pandora - Streaming Music, Radio Podcasts Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pandora - Streaming Music, Radio Podcasts’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pandora - Streaming Music, Radio Podcasts.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pandora - Streaming Music, Radio Podcasts
App Name : Pandora - Streaming Music, Radio Podcasts
Logo：
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Pandora
Publisher : Treehouse Table,SHAREit - Transfer Share,Vegan Recipes Free,TalkU Free Calls +Free Texting +International Call,Universal Email App,Tandem Language Exchange: Speak learn languages,Talkray - Free Chats Calls,True Mobile Caller ID Locator Call Blocker,Palco MP3
Total creative ads during the time period : 3,720
Duration : 2,235
Popularity : 460,092
2. Pandora - Streaming Music, Radio Podcasts’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Pandora - Streaming Music, Radio Podcasts in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pandora - Streaming Music, Radio Podcasts in the recent period. As of 2020-09-07, among the Pandora - Streaming Music, Radio Podcasts‘s ad creative, the Html category’s proportion is 1.96%, Video category’s proportion is 11.27%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 84.8%, Carousel category’s proportion is 1.96%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Pandora - Streaming Music, Radio Podcasts’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 34.38%,
Audience Network’s proportion is 31.53%,
Messenger’s proportion is 13.72%,
Instagram’s proportion is 13.0%,
Google Ads(Admob)’s proportion is 7.37%.
In the date of 2020-09-07, Pandora - Streaming Music, Radio Podcasts‘s network with the most ads is Facebook and its proportion is 29.9%.
3. Top 3 Ad Creative Analysis of Pandora - Streaming Music, Radio Podcasts
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pandora - Streaming Music, Radio Podcasts. We can see some advertising trends.
Top 1 Ad Creative of Pandora - Streaming Music, Radio Podcasts
Ad Details ：
Headline ：Shawn Mendes: The Album
Text ：
Top 2 Ad Creative of Pandora - Streaming Music, Radio Podcasts
Ad Details ：
Headline ：Michelle Obama on QuestLove Supreme Podcast
Text ：Pandora gives you a personalized music experience that continually evolves with your tastes. Start streaming for free today by searching for your favorite artist, song, or genre to create a station. Or search browse to find recommended stations for your mood or activity. ** The world’s most powerf...
Top 3 Ad Creative of Pandora - Streaming Music, Radio Podcasts
Ad Details ：
Headline ：Install Pandora® Today.
Text ：Find New Music You Love.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 749 | 524 | 273 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1080 x 1080 | 1080 x 1080 | 406 x 720 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United States | United States | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pandora - Streaming Music, Radio Podcasts in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Pandora - Streaming Music, Radio Podcasts’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pandora - Streaming Music, Radio Podcasts, you can click the app name below to view related reports.