唯品会 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 唯品会's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 唯品会.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 唯品会
App Name : 唯品会
Logo：
OS : Android
Network : 腾讯社交广告（广点通）,今日头条,头条穿山甲
Developer : 唯品会(珠海)电子商务有限公司
Publisher : 騰訊視頻,天天快报-年度成长最快的个性阅读智能推荐资讯软件,Blue Light Filter – Screen Dimmer for Eye Care,糗事百科,腾讯新闻,QQ浏览器 - 腾讯王卡，全网免流量,极速清理大师,双色球
Total creative ads during the time period : 10,000
Duration : 2,164
Popularity : 475,054
Check ASO Keywords of 唯品会
2. 唯品会’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 唯品会 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 唯品会 in the recent period. As of 2021-03-11, among the 唯品会‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 唯品会's the proportion of networks impressions are placed like this:
WIFI万能钥匙's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 唯品会‘s network with the most ads is WIFI万能钥匙 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 唯品会
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 唯品会. We can see some advertising trends.
Top 1 Ad Creative of 唯品会
Ad Details ：
Headline ：买进口就上唯品会
Text ：全球甄选，保证好货
Top 2 Ad Creative of 唯品会
Ad Details ：
Headline ：8月4日限时特惠，原价489的千纤草明星套装新人价65
Text ：
Top 3 Ad Creative of 唯品会
Ad Details ：
Headline ：别再舍不得买衣服了！唯品会“清仓”大牌女装1折！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 253 | 109 | 108 |
| Popularity | 987 | 875 | 871 |
| Dimensions | 1280 x 720 | 690 x 360 | 690 x 360 |
| Creative Type | Image | Image | Image |
| Network | 腾讯社交广告（广点通） | 趣头条 | 趣头条 |
| Related Ads | 4 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 唯品会 in recent advertising is 腾讯社交广告（广点通）, and the main creative type is Image.
In conclusion: The above is a free 唯品会's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 唯品会, you can click the app name below to view related reports, or you can find more info in ASOTools.