Happy Ranch Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Happy Ranch's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Happy Ranch.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Happy Ranch
App Name : Happy Ranch
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : NHGames
Publisher : Instagram,Facebook
Total creative ads during the time period : 31
Duration : 907
Popularity : 16,673
Check ASO Keywords of Happy Ranch
2. Happy Ranch’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Happy Ranch in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Happy Ranch in the recent period. As of 2021-03-16, among the Happy Ranch‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Happy Ranch's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.88%,
Audience Network's proportion is 24.71%,
Instagram's proportion is 24.71%,
Messenger's proportion is 24.71%,
's proportion is .
In the date of 2021-03-16, Happy Ranch‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Happy Ranch
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Happy Ranch. We can see some advertising trends.
Top 1 Ad Creative of Happy Ranch
Ad Details ：
Headline ：♥ Build your lovely farm ♥
Text ：Build the happiest ranch with cute QLTONs!
Top 2 Ad Creative of Happy Ranch
Ad Details ：
Headline ：開心農場
Text ：歡迎你來玩 跟刻魯騰寶寶一起的的開心農場 ♥
Top 3 Ad Creative of Happy Ranch
Ad Details ：
Headline ：♥ Build your lovely farm ♥
Text ：Build the happiest ranch with cute QLTONs!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 89 | 89 | 89 |
| Popularity | 715 | 714 | 714 |
| Dimensions | 400 x 400 | 400 x 224 | 400 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Mexico,Uruguay,France,Taiwan,East Timor,Palau,Philippines,Italy,Sint Maarten,Barbados,Panama,Brazil,Vietnam,Maldives,Wallis and Futuna Islands,Czech,Poland,Ukraine,Kuwait,Argentina | India,New Zealand,Qatar,Iraq,Wallis and Futuna Islands,Argentina,Palau,Colombia,American Samoa,Poland,Peru,Fiji,Canada,Russia,Chile,Thailand,Sint Maarten,Hungary,Macau | United Arab Emirates,Spain,Germany,Qatar,Finland,Tonga,New Zealand,Lebanon,Curaçao,United Kingdom,Wallis and Futuna Islands,Mexico,Lithuania,Palau,Iraq,India,Philippines,El Salvador,Netherlands |
| Language | English | Chinese (Traditional) | English |
Through the above analysis, we can see that the most effective channel for Happy Ranch in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Happy Ranch's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Happy Ranch, you can click the app name below to view related reports, or you can find more info in ASOTools.