HappyMe: Mood Tracker & Diary Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HappyMe: Mood Tracker & Diary's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HappyMe: Mood Tracker & Diary.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HappyMe: Mood Tracker & Diary
App Name : HappyMe: Mood Tracker & Diary
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : AppLife Ltd
Publisher : Instagram,Facebook
Total creative ads during the time period : 182
Duration : 238
Popularity : 10,981
Check ASO Keywords of HappyMe: Mood Tracker & Diary
2. HappyMe: Mood Tracker & Diary’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HappyMe: Mood Tracker & Diary in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HappyMe: Mood Tracker & Diary in the recent period. As of 2021-03-15, among the HappyMe: Mood Tracker & Diary‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HappyMe: Mood Tracker & Diary's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.33%,
Instagram's proportion is 25.22%,
Audience Network's proportion is 24.85%,
Messenger's proportion is 24.6%,
's proportion is .
In the date of 2021-03-15, HappyMe: Mood Tracker & Diary‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of HappyMe: Mood Tracker & Diary
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HappyMe: Mood Tracker & Diary. We can see some advertising trends.
Top 1 Ad Creative of HappyMe: Mood Tracker & Diary
Ad Details ：
Headline ：HappyME
Text ：Just be happy🤩😍
Top 2 Ad Creative of HappyMe: Mood Tracker & Diary
Ad Details ：
Headline ：HappyME
Text ：Just be happy🤩😍
Top 3 Ad Creative of HappyMe: Mood Tracker & Diary
Ad Details ：
Headline ：Install HappyMe ⭐⭐⭐⭐⭐
Text ：✅ Explore what makes you happy
😍 Track daily emotional condition
🔥 Discover personalized tips and exercises
💎 Feel better relieve stress and anxiety
⭐ Get support from loving community
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 85 | 85 | 80 |
| Popularity | 161 | 160 | 152 |
| Dimensions | 340 x 426 | 340 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 4 | 4 | 4 |
| Countries | Belgium,Spain,Canada,Australia,United States,United Kingdom,Philippines | Belgium,Canada,Spain,United States,United Kingdom,Australia,Philippines | New Zealand,South Africa,United Kingdom,Iceland,Australia,Canada,Sweden,Philippines,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HappyMe: Mood Tracker & Diary in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free HappyMe: Mood Tracker & Diary's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HappyMe: Mood Tracker & Diary, you can click the app name below to view related reports, or you can find more info in ASOTools.