Pictoword: Fun Word Quiz Games Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Pictoword: Fun Word Quiz Games's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Pictoword: Fun Word Quiz Games.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Pictoword: Fun Word Quiz Games
App Name : Pictoword: Fun Word Quiz Games
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : Kooapps
Publisher : Instagram,TopBuzz: Notícias,Vídeos, GIFs,Pig Evolution,High School Simulator 2018,Happy Wheels,天天消消樂-開心對對碰,SmartNews: Local Breaking News
Total creative ads during the time period : 282
Duration : 1,967
Popularity : 52,756
Check ASO Keywords of Pictoword: Fun Word Quiz Games
2. Pictoword: Fun Word Quiz Games’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Pictoword: Fun Word Quiz Games in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Pictoword: Fun Word Quiz Games in the recent period. As of 2021-03-14, among the Pictoword: Fun Word Quiz Games‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Pictoword: Fun Word Quiz Games's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.31%,
Instagram's proportion is 30.31%,
Audience Network's proportion is 19.69%,
Messenger's proportion is 19.69%,
's proportion is .
In the date of 2021-03-14, Pictoword: Fun Word Quiz Games‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Pictoword: Fun Word Quiz Games
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Pictoword: Fun Word Quiz Games. We can see some advertising trends.
Top 1 Ad Creative of Pictoword: Fun Word Quiz Games
Ad Details ：
Headline ：Your friends are playing! ⭐⭐⭐⭐⭐
Text ：* Featured Most Popular Word Game in 30 Countries! * * Academics' Choice Smart Media Award * Looking for a game that will test your brain? Then try Pictoword, the fun word game that’s great for teens, adults and everyone in between! Pictoword is a simple yet addicting word game where you “rea...
Top 2 Ad Creative of Pictoword: Fun Word Quiz Games
Ad Details ：
Headline ：Play with your friends! ⭐⭐⭐⭐⭐
Text ：
Top 3 Ad Creative of Pictoword: Fun Word Quiz Games
Ad Details ：
Headline ：Your friends are playing! ⭐⭐⭐⭐⭐
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 207 | 205 | 205 |
| Popularity | 998 | 997 | 997 |
| Dimensions | 1280 x 800 | 1080 x 1080 | 400 x 250 |
| Creative Type | Image | Video | Video |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom,Australia,United States,Philippines,Canada | Philippines,United Kingdom,Canada,Australia,United States | United States,Australia,Philippines,United Kingdom,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Pictoword: Fun Word Quiz Games in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Pictoword: Fun Word Quiz Games's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Pictoword: Fun Word Quiz Games, you can click the app name below to view related reports, or you can find more info in ASOTools.