Haven What's On Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Haven What's On's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Haven What's On.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Haven What's On
App Name : Haven What's On
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Bourne Leisure Ltd
Publisher : Instagram,Facebook,Camperstop-App camperplaatsen,Climate - Today's Weather app,weather
Total creative ads during the time period : 1,224
Duration : 622
Popularity : 116,356
Check ASO Keywords of Haven What's On
2. Haven What's On’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Haven What's On in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Haven What's On in the recent period. As of 2021-03-10, among the Haven What's On‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 52.88%, Playable Ads category's proportion is 0.0%, Image category's proportion is 47.12%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, Haven What's On's the proportion of networks impressions are placed like this:
Facebook's proportion is 26.45%,
Audience Network's proportion is 25.16%,
Instagram's proportion is 24.77%,
Messenger's proportion is 23.62%,
's proportion is .
In the date of 2021-03-10, Haven What's On‘s network with the most ads is Facebook and its proportion is 25.76%.
3. Top 3 Ad Creative Analysis of Haven What's On
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Haven What's On. We can see some advertising trends.
Top 1 Ad Creative of Haven What's On
Ad Details ：
Headline ：The coast is calling
Text ：The stay-cay is the new ‘going away’ and you don’t need to travel far to find sun, sea and fresh air.
Top 2 Ad Creative of Haven What's On
Ad Details ：
Headline ：The coast is calling
Text ：The stay-cay is the new ‘going away’ and you don’t need to travel far to find sun, sea and fresh air.
Top 3 Ad Creative of Haven What's On
Ad Details ：
Headline ：The coast is calling
Text ：The stay-cay is the new ‘going away’ and you don’t need to travel far to find sun, sea and fresh air.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 74 | 74 | 74 |
| Popularity | 499 | 498 | 496 |
| Dimensions | 426 x 426 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | United Kingdom | United Kingdom | United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Haven What's On in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Haven What's On's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Haven What's On, you can click the app name below to view related reports, or you can find more info in ASOTools.