Hay Day Pop Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hay Day Pop's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hay Day Pop.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hay Day Pop
App Name : Hay Day Pop
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer :
Publisher : Instagram,电池管家-电池检测维护大师,Drift Mania Championship,Canasta - Card Game,Cube Connect: Connect the dots,Dinosaur Puzzle - Amazing Dinosaurs Puzzles Games for kids,Pixel Block Gun 3D
Total creative ads during the time period : 1,027
Duration : 358
Popularity : 114,896
Check ASO Keywords of Hay Day Pop
2. Hay Day Pop’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hay Day Pop in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hay Day Pop in the recent period. As of 2021-03-14, among the Hay Day Pop‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 77.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 22.22%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Hay Day Pop's the proportion of networks impressions are placed like this:
Instagram's proportion is 29.73%,
Facebook's proportion is 29.6%,
Audience Network's proportion is 20.33%,
Messenger's proportion is 20.33%,
's proportion is .
In the date of 2021-03-14, Hay Day Pop‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Hay Day Pop
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hay Day Pop. We can see some advertising trends.
Top 1 Ad Creative of Hay Day Pop
Ad Details ：
Headline ：It's Real Nice Here
Text ：
Top 2 Ad Creative of Hay Day Pop
Ad Details ：
Headline ：It's Real Nice Here
Text ：
Top 3 Ad Creative of Hay Day Pop
Ad Details ：
Headline ：It's Real Nice Here
Text ：Connecting to the iTunes Store.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 141 | 128 | 257 |
| Popularity | 962 | 925 | 893 |
| Dimensions | 400 x 400 | 224 x 400 | 800 x 800 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 4 |
| Countries | Iceland,Sweden,Canada,United Kingdom,Australia,Finland,Norway,New Zealand,Denmark | Australia,Sweden,Finland,Canada,Denmark,Norway,Iceland,New Zealand,United Kingdom | United Kingdom,Australia,Canada,United States |
| Language | NA | English | English |
Through the above analysis, we can see that the most effective channel for Hay Day Pop in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Hay Day Pop's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hay Day Pop, you can click the app name below to view related reports, or you can find more info in ASOTools.