OTOMOTO.pl Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the OTOMOTO.pl's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps OTOMOTO.pl.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of OTOMOTO.pl
App Name : OTOMOTO.pl
Logo：
OS : iOS
Network : Facebook,Instagram,Google Ads(Admob)
Developer : Grupa OLX
Publisher : Instagram,Facebook,Televisión Colombiana,Smobile for Craigslist,ふしぎな生き物 ふにゃもらけ -ペット育成ゲーム-,台灣大車隊 55688
Total creative ads during the time period : 1,202
Duration : 1,768
Popularity : 162,621
Check ASO Keywords of OTOMOTO.pl
2. OTOMOTO.pl’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser OTOMOTO.pl in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of OTOMOTO.pl in the recent period. As of 2021-03-15, among the OTOMOTO.pl‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, OTOMOTO.pl's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-03-15, OTOMOTO.pl‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of OTOMOTO.pl
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of OTOMOTO.pl. We can see some advertising trends.
Top 1 Ad Creative of OTOMOTO.pl
Ad Details ：
Headline ：Wojdrew & UŚ
Text ：Sprzedaż samochodów ciężarowych, przyczep, naczep, dźwigów do drewna
Top 2 Ad Creative of OTOMOTO.pl
Ad Details ：
Headline ：Silnik Ford Fiesta ST150
Text ：Używany Silnik Ford Fiesta ST150,
N4JB 150km
Top 3 Ad Creative of OTOMOTO.pl
Ad Details ：
Headline ：Wojdrew & UŚ
Text ：Sprzedaż samochodów ciężarowych, przyczep, naczep, dźwigów do drewna
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 257 | 316 | 352 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 1024 x 1024 | 548 x 548 | 600 x 450 |
| Creative Type | Image | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 1 | 1 | 1 |
| Countries | Poland | Poland | Poland |
| Language | Polish | Polish | Polish |
Through the above analysis, we can see that the most effective channel for OTOMOTO.pl in recent advertising is Messenger, and the main creative type is Image.
In conclusion: The above is a free OTOMOTO.pl's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to OTOMOTO.pl, you can click the app name below to view related reports, or you can find more info in ASOTools.