HDBank Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HDBank’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HDBank.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HDBank
App Name : HDBank
Logo：
OS : iOS
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Ho Chi Minh Development Joint Stock Commercial Bank
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Total creative ads during the time period : 62
Duration : 480
Popularity : 4,134
2. HDBank’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser HDBank in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HDBank in the recent period. As of 2020-09-05, among the HDBank‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 57.14%, Carousel category’s proportion is 42.86%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-05, HDBank’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 85.11%,
Messenger’s proportion is 14.89%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-05, HDBank‘s network with the most ads is Facebook and its proportion is 71.43%.
3. Top 3 Ad Creative Analysis of HDBank
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HDBank. We can see some advertising trends.
Top 1 Ad Creative of HDBank
Ad Details ：
Headline ：Cấp Tín Dụng Doanh Nghiệp - Nhanh Chóng 24h
Text ：
HDBank luôn đồng hành, hỗ trợ tài chính và cung cấp dịch vụ vượt trội dành cho các KHDN có nhu cầu vay vốn
Top 2 Ad Creative of HDBank
Ad Details ：
Headline ：Cấp Tín Dụng Doanh Nghiệp - Nhanh Chóng 24h
Text ：
HDBank luôn đồng hành, hỗ trợ tài chính và cung cấp dịch vụ vượt trội dành cho các KHDN có nhu cầu vay vốn
Top 3 Ad Creative of HDBank
Ad Details ：
Headline ：Cấp Tín Dụng Doanh Nghiệp - Nhanh Chóng 24h
Text ：
HDBank luôn đồng hành, hỗ trợ tài chính và cung cấp dịch vụ vượt trội dành cho các KHDN có nhu cầu vay vốn
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 33 | 29 |
| Popularity | 165 | 164 | 144 |
| Dimensions | 1200 x 628 | 1000 x 1000 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Vietnam | Vietnam | Vietnam |
| Language | Vietnamese | Vietnamese | Vietnamese |
Through the above analysis, we can see that the most effective channel for HDBank in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free HDBank’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HDBank, you can click the app name below to view related reports.