Heart of the City, Auckland Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Heart of the City, Auckland’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Heart of the City, Auckland.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Heart of the City, Auckland

App Name : Heart of the City, Auckland

Logo

Heart of the City, Auckland-SocialPeta

OS : iOS

Network : Facebook,Instagram,Audience Network

Developer : Heart of the City Limited

Publisher :

Total creative ads during the time period : 326

Duration : 526

Popularity : 26,019

2. Heart of the City, Auckland’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Heart of the City, Auckland in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Heart of the City, Auckland in the recent period. As of 2020-09-06, among the Heart of the City, Auckland‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 83.33%, Carousel category’s proportion is 16.67%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Heart of the City, Auckland’s the proportion of networks impressions are placed like this:

Facebook’s proportion is 50.73%,

Instagram’s proportion is 49.27%,

’s proportion is ,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, Heart of the City, Auckland‘s network with the most ads is Facebook and its proportion is 58.33%.

3. Top 3 Ad Creative Analysis of Heart of the City, Auckland

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Heart of the City, Auckland. We can see some advertising trends.

Top 1 Ad Creative of Heart of the City, Auckland

Ad Details :

Headline :Waterside Dining In The City Centre

Text :Waterside dining is what the city centre is made for.

Top 2 Ad Creative of Heart of the City, Auckland

Ad Details :

Headline :Discover The Best Quick Bites

Text :Dumplings, tapas & so much more.

Top 3 Ad Creative of Heart of the City, Auckland

Ad Details :

Headline :Elemental AKL In The City Centre

Text :Introducing Auckland's newest festival, Elemental AKL, celebrating light, food, entertainment and culture. Taking place throughout the month of July, venture in to the heart of the city to experience the city at its wintery best with an incredible line-up of dazzling lighting installations, food eve...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 50 50 19
Popularity 139 137 73
Dimensions 400 x 224 400 x 224 600 x 313
Creative Type Video Video Image
Network Facebook Facebook Facebook
Related Ads 2 2 2
Countries New Zealand New Zealand United States,New Zealand
Language English English English

Through the above analysis, we can see that the most effective channel for Heart of the City, Auckland in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free Heart of the City, Auckland’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Heart of the City, Auckland, you can click the app name below to view related reports.