Heaven Lights Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Heaven Lights's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Heaven Lights.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Heaven Lights
App Name : Heaven Lights
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : Heaven Lights
Publisher : Facebook,Instagram
Total creative ads during the time period : 41
Duration : 97
Popularity : 4,497
Check ASO Keywords of Heaven Lights
2. Heaven Lights’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Heaven Lights in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Heaven Lights in the recent period. As of 2021-02-28, among the Heaven Lights‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-02-28, Heaven Lights's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-02-28, Heaven Lights‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Heaven Lights
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Heaven Lights. We can see some advertising trends.
Top 1 Ad Creative of Heaven Lights
Ad Details ：
Headline ：Transaksi bisnis lebih mudah dengan Payment Link
Text ：Jualannya pake apa pun, terima pembayarannya juga bisa lewat apa pun, mulai dari bank transfer, virtual account, GoPay, ShopeePay, semua e-wallet dengan QRIS, hingga kartu kredit dan angsuran tanpa kartu kredit. Pakai Payment Link dari Midtrans, gampang aktivasi dan penggunaannya. Langsung daftar! #MantapMelangkah
Top 2 Ad Creative of Heaven Lights
Ad Details ：
Headline ：Bisnis lebih mudah dengan Midtrans
Text ：Jualan online gak pake website tapi bisa terima berbagai metode pembayaran, mulai dari transfer biasa, virtual account, GoPay, ShopeePay, semua e-wallet dengan QRIS, hingga kartu kredit dan angsuran tanpa kartu kredit. Pakai Payment Link dari Midtrans, gampang aktivasi dan penggunaannya. Langsung daftar! #MantapMelangkah
Top 3 Ad Creative of Heaven Lights
Ad Details ：
Headline ：Terima pembayaran bisnis Anda tanpa website
Text ：Kata siapa pakai payment gateway harus jago IT? Pakai Payment Link dari Midtrans, gampang aktivasi dan penggunaannya. Jualan lewat chat atau medsos bisa terima pembayaran dengan 24 metode, mulai dari transfer biasa, virtual account, GoPay, ShopeePay, semua e-wallet dengan QRIS, hingga kartu kredit dan angsuran tanpa kartu kredit. Langsung daftar! #MantapMelangkah
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 23 | 23 | 23 |
| Popularity | 113 | 113 | 113 |
| Dimensions | 600 x 600 | 337 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Indonesia | Indonesia | Indonesia |
| Language | Indonesian | Indonesian | Indonesian |
Through the above analysis, we can see that the most effective channel for Heaven Lights in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Heaven Lights's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Heaven Lights, you can click the app name below to view related reports, or you can find more info in ASOTools.