Heka Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Heka's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Heka.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Heka
App Name : Heka
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Instagram
Developer : Livpure Smart Homes
Publisher : Instagram,洒水车供应模拟器 - 真正的货物转运卡车司机游戏2016年,Dinosaur World: Games For Kids Free, Puzzle, Sounds & Matching for little dino hunters, boys and girls,Live-Score app for MLB 2017,Shennong fled：Free parkour game,One Finger Death Punch 3D,Bundesliga Live,MV盛典-高清MV看到饱!,FideLite (loyalty cards)
Total creative ads during the time period : 66
Duration : 198
Popularity : 4,620
Check ASO Keywords of Heka
2. Heka’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Heka in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Heka in the recent period. As of 2020-12-17, among the Heka‘s ad creative, the Html category's proportion is 50.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-12-17, Heka's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2020-12-17, Heka‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Heka
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Heka. We can see some advertising trends.
Top 1 Ad Creative of Heka
Ad Details ：
Headline ：Livpure Smart AC @ Just Rs 9999*
Text ：Introducing a smart way to own a brand new AC. Down payment of Rs 9999 and Rs 999 EMI for 2 years. Free Installation and 2 Years Free Maintenance.
Top 2 Ad Creative of Heka
Ad Details ：
Headline ：Buy Livpure Smart AC & Save on Electricity bills
Text ：Own a 1.6 Ton Smart AC with 24 months comprehensive warranty for just Rs 9999 down payment and rest in 24 easy monthly installments of 999 each.
Top 3 Ad Creative of Heka
Ad Details ：
Headline ：Smartest AC Just ₹ 9999*
Text ：Buying a smart AC was never so affordable. Free Maintenance, Free Installation, Voice control, Auto-Alerts, Smart Scheduling and much more for just Rs 9999 and Rs 999 EMI of 2 years.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 107 | 109 | 71 |
| Popularity | 272 | 235 | 204 |
| Dimensions | 1200 x 628 | 1200 x 628 | 1200 x 628 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 3 | 4 | 2 |
| Countries | India | United Kingdom,Australia,United States,Canada | India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Heka in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Heka's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Heka, you can click the app name below to view related reports, or you can find more info in ASOTools.