HelloFresh - Get Cooking Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HelloFresh - Get Cooking's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HelloFresh - Get Cooking.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HelloFresh - Get Cooking
App Name : HelloFresh - Get Cooking
Logo：
OS : Android
Network : Audience Network,AppLovin,Facebook
Developer : HelloFresh SE
Publisher : Universal Email App,TalkU Free Calls +Free Texting +International Call,Tandem Language Exchange: Speak & learn languages,Treehouse Table,Photo Editor & Pic Collage - Sweet Selfie Camera,Korean Food Recipes - 10k Recipes,Talkray - Free Calls Texts,Vegan Recipes - Free Vegan Food Cookbook,USA Weather forecast,SHAREit - Transfer & Share
Total creative ads during the time period : 2,053
Duration : 1,864
Popularity : 60,040
Check ASO Keywords of HelloFresh - Get Cooking
2. HelloFresh - Get Cooking’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HelloFresh - Get Cooking in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HelloFresh - Get Cooking in the recent period. As of 2021-03-16, among the HelloFresh - Get Cooking‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, HelloFresh - Get Cooking's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.4%,
Instagram's proportion is 49.6%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, HelloFresh - Get Cooking‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of HelloFresh - Get Cooking
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HelloFresh - Get Cooking. We can see some advertising trends.
Top 1 Ad Creative of HelloFresh - Get Cooking
Ad Details ：
Headline ：Use code: HFAPP40
Text ：Sink your teeth into this juicy discount! 😋 Make the most of the HelloFresh app and receive your first box for less.
✅ 30+ weekly recipe choices
✅ Plan your meals in advance
✅ Full control over your plan
Order now and get over 40% off.
Top 2 Ad Creative of HelloFresh - Get Cooking
Ad Details ：
Headline ：Use code: HFAPP40
Text ：Sink your teeth into this juicy discount! 😋 Make the most of the HelloFresh app and receive your first box for less.
✅ 30+ weekly recipe choices
✅ Plan your meals in advance
✅ Full control over your plan
Order now and get over 40% off.
Top 3 Ad Creative of HelloFresh - Get Cooking
Ad Details ：
Headline ：30% Rabatt auf die 1. & 2. Kochbox 🎉
Text ：Vergiss den Supermarkt! 👋🛒 Frische Zutaten und passende Rezepte kommen aus der Kochbox 🥗📦...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 112 | 112 | 344 |
| Popularity | 842 | 842 | 783 |
| Dimensions | 1200 x 1200 | 1920 x 1080 | 796 x 416 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 8 |
| Countries | United States,Canada,United Kingdom,Australia | Canada,United States,Australia,United Kingdom | Germany,Austria,Liechtenstein |
| Language | English | English | German |
Through the above analysis, we can see that the most effective channel for HelloFresh - Get Cooking in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free HelloFresh - Get Cooking's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HelloFresh - Get Cooking, you can click the app name below to view related reports, or you can find more info in ASOTools.