Turo - Better Than Car Rental Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Turo - Better Than Car Rental’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Turo - Better Than Car Rental.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Turo - Better Than Car Rental
App Name : Turo - Better Than Car Rental
Logo：
OS : Android
Network : Facebook,Audience Network,Google Ads(Admob)
Developer : Turo Inc.
Publisher : UC Mini- Best Tube Mate Fast Video Downloader,Treehouse Table,SHAREit - Transfer Share,YouCam Nails - Manicure Salon for Custom Nail Art,Sweet Selfie Camera:Beauty cam,photoselfie editor,Korean Food Recipes - 10k Recipes,Alarm Clock Xtreme: Alarm, Stopwatch, Timer (Free)
Total creative ads during the time period : 729
Duration : 2,222
Popularity : 54,967
2. Turo - Better Than Car Rental’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Turo - Better Than Car Rental in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Turo - Better Than Car Rental in the recent period. As of 2020-09-06, among the Turo - Better Than Car Rental‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 39.13%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 60.87%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, Turo - Better Than Car Rental’s the proportion of networks impressions are placed like this:
Audience Network’s proportion is 32.83%,
Facebook’s proportion is 24.87%,
Instagram’s proportion is 21.27%,
Messenger’s proportion is 21.03%,
’s proportion is .
In the date of 2020-09-06, Turo - Better Than Car Rental‘s network with the most ads is Instagram and its proportion is 30.43%.
3. Top 3 Ad Creative Analysis of Turo - Better Than Car Rental
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Turo - Better Than Car Rental. We can see some advertising trends.
Top 1 Ad Creative of Turo - Better Than Car Rental
Ad Details ：
Headline ：Turo - The World’s largest car sharing marketplace
Text ：
Top 2 Ad Creative of Turo - Better Than Car Rental
Ad Details ：
Headline ：Turo - The World’s largest car sharing marketplace
Text ：
Top 3 Ad Creative of Turo - Better Than Car Rental
Ad Details ：
Headline ：Publiez votre annonce dès maintenant, c'est gratuit.
Text ：Gagnez de l’argent en partageant votre voiture sur Turo, la plus grande plateforme d’autopartage au monde. Inscrivez-vous gratuitement, fixez vos propres prix, définissez vos règles et partagez votre voiture en toute confiance.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 204 | 177 | 122 |
| Popularity | 996 | 989 | 866 |
| Dimensions | 1280 x 720 | 1280 x 720 | 1600 x 1067 |
| Creative Type | Video | Video | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Canada,United Kingdom,United States | United Kingdom,United States,Canada | Canada,United States |
| Language | English | English | French |
Through the above analysis, we can see that the most effective channel for Turo - Better Than Car Rental in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Turo - Better Than Car Rental’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Turo - Better Than Car Rental, you can click the app name below to view related reports.