Her Her Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Her Her's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Her Her.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Her Her
App Name : Her Her
Logo：
OS : iOS
Network : Facebook,Audience Network,Messenger
Developer : EndoVision Technology Co.,Limited
Publisher : Instagram,Facebook,TopBuzz: Notícias,Vídeos, GIFs,SmartNews: Local Breaking News,Montage Video Musique,GulogGratis
Total creative ads during the time period : 423
Duration : 642
Popularity : 43,290
Check ASO Keywords of Her Her
2. Her Her’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Her Her in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Her Her in the recent period. As of 2021-05-26, among the Her Her‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, Her Her's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-26, Her Her‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Her Her
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Her Her. We can see some advertising trends.
Top 1 Ad Creative of Her Her
Ad Details ：
Headline ：Her Her
Text ：La Novel is a novel reading app. [Fantastic novel] The APP offers many wonderful novels, including finished and updated novels. New content updates are available every day. [reading experience] The reading interface provides a number of customized options that users can set up according to their ...
Top 2 Ad Creative of Her Her
Ad Details ：
Headline ：คิดถึงนายสุดหัวใจ
Text ：La Novel is a novel reading app. [Fantastic novel] The APP offers many wonderful novels, including finished and updated novels. New content updates are available every day. [reading experience] The reading interface provides a number of customized options that users can set up according to their ...
Top 3 Ad Creative of Her Her
Ad Details ：
Headline ：คิดถึงนายสุดหัวใจ
Text ：La Novel is a novel reading app. [Fantastic novel] The APP offers many wonderful novels, including finished and updated novels. New content updates are available every day. [reading experience] The reading interface provides a number of customized options that users can set up according to their ...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 198 | 211 | 211 |
| Popularity | 820 | 578 | 577 |
| Dimensions | 640 x 630 | 1298 x 1354 | 1298 x 1354 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 2 | 4 | 4 |
| Countries | Taiwan,Thailand,Malaysia,Hong Kong | Japan,Hong Kong,Malaysia,Thailand | Japan,Hong Kong,Malaysia,Thailand |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Her Her in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Her Her's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Her Her, you can click the app name below to view related reports, or you can find more info in ASOTools.