Rummy Expert Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Rummy Expert's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Rummy Expert.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Rummy Expert
App Name : Rummy Expert
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : walmkelandou
Publisher : Instagram,Facebook
Total creative ads during the time period : 453
Duration : 209
Popularity : 39,018
Check ASO Keywords of Rummy Expert
2. Rummy Expert’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Rummy Expert in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Rummy Expert in the recent period. As of 2021-03-15, among the Rummy Expert‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 40.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 60.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Rummy Expert's the proportion of networks impressions are placed like this:
Facebook's proportion is 32.98%,
Messenger's proportion is 22.42%,
Audience Network's proportion is 22.4%,
Instagram's proportion is 22.2%,
's proportion is .
In the date of 2021-03-15, Rummy Expert‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Rummy Expert
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Rummy Expert. We can see some advertising trends.
Top 1 Ad Creative of Rummy Expert
Ad Details ：
Headline ：Download and WIN BIG!!💰💰💰
Text ：Avail the best rummy welcome bonus Rs.2000* by registering.
Top 2 Ad Creative of Rummy Expert
Ad Details ：
Headline ：Download and WIN BIG!!💰💰💰
Text ：🤩Hey..Popular & Easy card game♠️♥️♣️♦️
1,Enjoy the Thrill of Winning!🍟
2,Login to get Rs.10 welcome bonus🥇
3,sign up and enjoy👇
Top 3 Ad Creative of Rummy Expert
Ad Details ：
Headline ：Sign up and enjoy👇
Text ：🤩Hey..Popular & Easy card game!
Login to get Welcome prizes, Have Fun!
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 123 | 119 | 127 |
| Popularity | 435 | 429 | 347 |
| Dimensions | 400 x 400 | 1080 x 1200 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | |||
| Related Ads | 7 | 2 | 3 |
| Countries | India | Canada,United States,United Kingdom,Australia,India | Canada,United Kingdom,United States,Australia,India |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Rummy Expert in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Rummy Expert's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Rummy Expert, you can click the app name below to view related reports, or you can find more info in ASOTools.