小年鱼 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 小年鱼's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 小年鱼.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 小年鱼
App Name : 小年鱼
Logo：
OS : Android
Network : 快手,好看视频,全民小视频
Developer : 上海小年鱼网络科技有限公司
Publisher : 成语消消消,守护球球,熊猫四川麻将,成语消消消,Bubble Shooter,早安我的少年,今日头条
Total creative ads during the time period : 553
Duration : 426
Popularity : 30,434
Check ASO Keywords of 小年鱼
2. 小年鱼’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 小年鱼 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 小年鱼 in the recent period. As of 2021-03-10, among the 小年鱼‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, 小年鱼's the proportion of networks impressions are placed like this:
快手's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-10, 小年鱼‘s network with the most ads is 快手 and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of 小年鱼
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 小年鱼. We can see some advertising trends.
Top 1 Ad Creative of 小年鱼
Ad Details ：
Headline ：老公一直舍不得买的潮流男鞋，这里竟然只要369元，果断入手！
Text ：
Top 2 Ad Creative of 小年鱼
Ad Details ：
Headline ：小年鱼
Text ：潮流单品不贵就上小年鱼，专业的品牌特卖值得信赖
Top 3 Ad Creative of 小年鱼
Ad Details ：
Headline ：小年鱼
Text ：潮流单品不贵就上小年鱼，专业的品牌特卖值得信赖
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 66 | 62 | 62 |
| Popularity | 456 | 417 | 412 |
| Dimensions | 720 x 1280 | 750 x 1332 | 750 x 1332 |
| Creative Type | Video | Video | Video |
| Network | 快手 | 腾讯社交广告（广点通） | |
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 小年鱼 in recent advertising is 快手, and the main creative type is Video.
In conclusion: The above is a free 小年鱼's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 小年鱼, you can click the app name below to view related reports, or you can find more info in ASOTools.