Policygenius Insurance & Wills Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Policygenius Insurance & Wills's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Policygenius Insurance & Wills.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Policygenius Insurance & Wills
App Name : Policygenius Insurance & Wills
Logo：
OS : iOS
Network : Google Ads(Admob),Audience Network,Messenger
Developer : Policygenius, Inc.
Publisher : Instagram,MEL: Car Mileage & Expense Log,Glow Piano : Free amazing glowing music for kids,勇敢的小裁缝 - 睡前 童话 故事书 iBigToy,Audiobooks:children's favorite fairy tales 2,有声读物:小朋友最喜欢的英语童话故事5
Total creative ads during the time period : 172
Duration : 216
Popularity : 31,087
Check ASO Keywords of Policygenius Insurance & Wills
2. Policygenius Insurance & Wills’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Policygenius Insurance & Wills in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Policygenius Insurance & Wills in the recent period. As of 2021-03-14, among the Policygenius Insurance & Wills‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-14, Policygenius Insurance & Wills's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.01%,
Instagram's proportion is 33.01%,
Audience Network's proportion is 16.99%,
Messenger's proportion is 16.99%,
's proportion is .
In the date of 2021-03-14, Policygenius Insurance & Wills‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of Policygenius Insurance & Wills
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Policygenius Insurance & Wills. We can see some advertising trends.
Top 1 Ad Creative of Policygenius Insurance & Wills
Ad Details ：
Headline ：Create your will today
Text ：We built a better will. Start now for just $120.
Top 2 Ad Creative of Policygenius Insurance & Wills
Ad Details ：
Headline ：Create your will today
Text ：It’s a scary thought: Without a will, a court gets to decide what happens to your children and your property. That’s why we made it easy to create one. Start now for just $120.
Top 3 Ad Creative of Policygenius Insurance & Wills
Ad Details ：
Headline ：Create your will today
Text ：Create a will to make sure you’re the one choosing your child’s guardian.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 210 | 146 | 146 |
| Popularity | 965 | 947 | 947 |
| Dimensions | 320 x 400 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Image | Image |
| Network | Messenger | Messenger | |
| Related Ads | 2 | 1 | 1 |
| Countries | United States,Canada,United Kingdom,Australia | United Kingdom,Australia,Canada,United States | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Policygenius Insurance & Wills in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Policygenius Insurance & Wills's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Policygenius Insurance & Wills, you can click the app name below to view related reports, or you can find more info in ASOTools.