Himalaya: Listen. Learn. Grow. Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Himalaya: Listen. Learn. Grow.'s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Himalaya: Listen. Learn. Grow..
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Himalaya: Listen. Learn. Grow.
App Name : Himalaya: Listen. Learn. Grow.
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Himalaya Media Inc.
Publisher : Instagram,Facebook,PhotoGrid Video Collage maker,Fotor - Photo Editor&Collage,Montage Video Musique,开箱模拟器 for 皇室战争
Total creative ads during the time period : 629
Duration : 990
Popularity : 45,498
Check ASO Keywords of Himalaya: Listen. Learn. Grow.
2. Himalaya: Listen. Learn. Grow.’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Himalaya: Listen. Learn. Grow. in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Himalaya: Listen. Learn. Grow. in the recent period. As of 2021-03-15, among the Himalaya: Listen. Learn. Grow.‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 46.15%, Playable Ads category's proportion is 0.0%, Image category's proportion is 53.85%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Himalaya: Listen. Learn. Grow.'s the proportion of networks impressions are placed like this:
Facebook's proportion is 33.26%,
Instagram's proportion is 32.32%,
Messenger's proportion is 31.73%,
Audience Network's proportion is 2.68%,
's proportion is .
In the date of 2021-03-15, Himalaya: Listen. Learn. Grow.‘s network with the most ads is Facebook and its proportion is 30.77%.
3. Top 3 Ad Creative Analysis of Himalaya: Listen. Learn. Grow.
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Himalaya: Listen. Learn. Grow.. We can see some advertising trends.
Top 1 Ad Creative of Himalaya: Listen. Learn. Grow.
Ad Details ：
Headline ：700,000+ Audio Shows: Comedy, Drama, Crime, Thriller, News and More
Text ：
Top 2 Ad Creative of Himalaya: Listen. Learn. Grow.
Ad Details ：
Headline ：Listen & Learn From Legends
Text ：Audio courses from the world’s best thinkers — Elon Musk, Tim Ferriss, Malcolm Gladwell and more. Sign up for access!
Top 3 Ad Creative of Himalaya: Listen. Learn. Grow.
Ad Details ：
Headline ：Listen & Learn From Legends
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 398 | 207 | 207 |
| Popularity | 999 | 953 | 696 |
| Dimensions | 1080 x 1080 | 426 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 1 | 3 | 23 |
| Countries | Mexico,United Kingdom | United States | United States,Australia,Canada,United Kingdom |
| Language | English | English | German |
Through the above analysis, we can see that the most effective channel for Himalaya: Listen. Learn. Grow. in recent advertising is Audience Network, and the main creative type is Video.
In conclusion: The above is a free Himalaya: Listen. Learn. Grow.'s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Himalaya: Listen. Learn. Grow., you can click the app name below to view related reports, or you can find more info in ASOTools.