Amazon Prime Video Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Amazon Prime Video’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Prime Video.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Amazon Prime Video

App Name : Amazon Prime Video

Logo

Amazon Prime Video-SocialPeta

OS : Android

Network : Google Ads(Admob),Audience Network,Facebook

Developer : Amazon Mobile LLC

Publisher : True Mobile Caller ID Locator Call Blocker,Turbo VPN- Free Proxy Server Secure VPN Service,Free VPN security unblock Proxy -Snap Master VPN,TalkU Free Calls +Free Texting +International Call,DU Antivirus - Lock app, video,InstaSquare Size Pic Collage,USA Weather forecast,Universal Email App,Programme TV Belgique

Total creative ads during the time period : 4,206

Duration : 1,412

Popularity : 350,275

2. Amazon Prime Video’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Prime Video in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Prime Video in the recent period. As of 2020-09-07, among the Amazon Prime Video‘s ad creative, the Html category’s proportion is 28.57%, Video category’s proportion is 42.86%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 28.57%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Amazon Prime Video’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, Amazon Prime Video‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of Amazon Prime Video

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Prime Video. We can see some advertising trends.

Top 1 Ad Creative of Amazon Prime Video

Ad Details :

Headline :Get the Amazon Video App.

Text :Download Popular Movies.

Top 2 Ad Creative of Amazon Prime Video

Ad Details :

Headline :Get the Amazon Video App.

Text :Watch Originals and more.

Top 3 Ad Creative of Amazon Prime Video

Ad Details :

Headline :Add Sports Channels you Love

Text :Watch anytime, anywhere.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 229 226 301
Popularity 983 981 980
Dimensions 480 x 720 640 x 360 512 x 250
Creative Type Video Video Image
Network Google Ads(Admob) Google Ads(Admob) Google Ads(Admob)
Related Ads 2 2 11
Countries Australia,United States,United Kingdom,Canada Canada,United Kingdom,United States,Australia Australia,Canada,United Kingdom,United States
Language English English English

Through the above analysis, we can see that the most effective channel for Amazon Prime Video in recent advertising is Google Ads(Admob), and the main creative type is Video.

In conclusion: The above is a free Amazon Prime Video’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Amazon Prime Video, you can click the app name below to view related reports.