Amazon Prime Video Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Amazon Prime Video's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Amazon Prime Video.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Amazon Prime Video
App Name : Amazon Prime Video
Logo：
OS : Android
Network : Google Ads(Admob),Audience Network,Facebook
Developer : Amazon Mobile LLC
Publisher : True Mobile Caller ID Locator & Call Blocker,Turbo VPN- Free VPN Proxy Server & Secure Service,Free VPN security unblock Proxy -Snap Master VPN,TalkU Free Calls +Free Texting +International Call,DU Antivirus Security - Applock Privacy Guard,Square Fit Size -Photo Editor &Photo Collage Maker,USA Weather forecast,Universal Email App,Programme TV Belgique
Total creative ads during the time period : 4,457
Duration : 1,602
Popularity : 360,959
Check ASO Keywords of Amazon Prime Video
2. Amazon Prime Video’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Amazon Prime Video in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Amazon Prime Video in the recent period. As of 2021-03-16, among the Amazon Prime Video‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 33.33%, Carousel category's proportion is 16.67%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Amazon Prime Video's the proportion of networks impressions are placed like this:
Google Ads(Admob)'s proportion is 100.0%,
's proportion is ,
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In the date of 2021-03-16, Amazon Prime Video‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of Amazon Prime Video
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Amazon Prime Video. We can see some advertising trends.
Top 1 Ad Creative of Amazon Prime Video
Ad Details ：
Headline ：Get the Prime Video App
Text ：Originals, TV & more.
Top 2 Ad Creative of Amazon Prime Video
Ad Details ：
Headline ：Get the Prime Video app.
Text ：Originals, TV \x26 more.
Top 3 Ad Creative of Amazon Prime Video
Ad Details ：
Headline ：Get the Prime Video app.
Text ：Watch anytime, anywhere.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 361 | 344 | 228 |
| Popularity | 995 | 993 | 983 |
| Dimensions | 360 x 360 | 240 x 100 | 720 x 720 |
| Creative Type | Video | Image | Video |
| Network | Google Ads(Admob) | Google Ads(Admob) | Google Ads(Admob) |
| Related Ads | 2 | 2 | 2 |
| Countries | Australia,United Kingdom,Canada,United States | United Kingdom,Canada,United States,Australia | United Kingdom,Canada,United States,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Amazon Prime Video in recent advertising is Google Ads(Admob), and the main creative type is Video.
In conclusion: The above is a free Amazon Prime Video's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Amazon Prime Video, you can click the app name below to view related reports, or you can find more info in ASOTools.