HomeHelpy Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HomeHelpy's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HomeHelpy.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HomeHelpy
App Name : HomeHelpy
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : HomeHelpy Singapore Pte Ltd
Publisher : Facebook,Instagram
Total creative ads during the time period : 21
Duration : 171
Popularity : 5,798
Check ASO Keywords of HomeHelpy
2. HomeHelpy’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HomeHelpy in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HomeHelpy in the recent period. As of 2021-03-10, among the HomeHelpy‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-10, HomeHelpy's the proportion of networks impressions are placed like this:
Facebook's proportion is 33.33%,
Audience Network's proportion is 33.33%,
Instagram's proportion is 33.33%,
's proportion is ,
's proportion is .
In the date of 2021-03-10, HomeHelpy‘s network with the most ads is Facebook and its proportion is 33.33%.
3. Top 3 Ad Creative Analysis of HomeHelpy
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HomeHelpy. We can see some advertising trends.
Top 1 Ad Creative of HomeHelpy
Ad Details ：
Headline ：Classic services starting from $18/hr! Promotion is only valid for a limited period, so hurry book us now before it ends!
Text ：Classic services starting from $18/hr! Promotion is only valid for a limited period, so hurry book us now before it ends!
HomeHelpy is an on-demand, high quality home, office and specialised cleaning services app and portal. Customers are able to book the service of their choice. Our HomeHelpers are well-mannerd and highly-trained to produce high service quality.
Top 2 Ad Creative of HomeHelpy
Ad Details ：
Headline ：Classic services starting from $18/hr! Promotion is only valid for a limited period, so hurry book us now before it ends!
Text ：Classic services starting from $18/hr! Promotion is only valid for a limited period, so hurry book us now before it ends!
HomeHelpy is an on-demand, high quality home, office and specialised cleaning services app and portal. Customers are able to book the service of their choice. Our HomeHelpers are well-mannerd and highly-trained to produce high service quality.
Top 3 Ad Creative of HomeHelpy
Ad Details ：
Headline ：Classic services starting from $18/hr! Promotion is only valid for a limited period, so hurry book us now before it ends!
Text ：Classic services starting from $18/hr! Promotion is only valid for a limited period, so hurry book us now before it ends!
HomeHelpy is an on-demand, high quality home, office and specialised cleaning services app and portal. Customers are able to book the service of their choice. Our HomeHelpers are well-mannerd and highly-trained to produce high service quality.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 66 | 66 | 66 |
| Popularity | 428 | 428 | 426 |
| Dimensions | 600 x 314 | 600 x 314 | 600 x 314 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Australia,United States,United Kingdom,Canada | Australia,United Kingdom,United States,Canada | United States,United Kingdom,Australia,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HomeHelpy in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free HomeHelpy's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HomeHelpy, you can click the app name below to view related reports, or you can find more info in ASOTools.