PLLAY - Head to Head Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the PLLAY - Head to Head's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps PLLAY - Head to Head.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of PLLAY - Head to Head
App Name : PLLAY - Head to Head
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : PLLAY LABS, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 267
Duration : 279
Popularity : 33,984
Check ASO Keywords of PLLAY - Head to Head
2. PLLAY - Head to Head’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser PLLAY - Head to Head in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of PLLAY - Head to Head in the recent period. As of 2021-03-15, among the PLLAY - Head to Head‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 23.81%, Playable Ads category's proportion is 0.0%, Image category's proportion is 76.19%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, PLLAY - Head to Head's the proportion of networks impressions are placed like this:
Instagram's proportion is 27.69%,
Facebook's proportion is 24.1%,
Audience Network's proportion is 24.1%,
Messenger's proportion is 24.1%,
's proportion is .
In the date of 2021-03-15, PLLAY - Head to Head‘s network with the most ads is Instagram and its proportion is 28.57%.
3. Top 3 Ad Creative Analysis of PLLAY - Head to Head
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of PLLAY - Head to Head. We can see some advertising trends.
Top 1 Ad Creative of PLLAY - Head to Head
Ad Details ：
Headline ：Win More Than Glory
Text ：
Top 2 Ad Creative of PLLAY - Head to Head
Ad Details ：
Headline ：Who Got Next?
Text ：
Top 3 Ad Creative of PLLAY - Head to Head
Ad Details ：
Headline ：Win More Than Glory
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 125 | 71 | 65 |
| Popularity | 679 | 534 | 454 |
| Dimensions | 320 x 400 | 320 x 400 | 320 x 400 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 1 | 1 |
| Countries | Australia,Canada,United Kingdom,United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for PLLAY - Head to Head in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free PLLAY - Head to Head's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to PLLAY - Head to Head, you can click the app name below to view related reports, or you can find more info in ASOTools.