Homescapes Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Homescapes’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Homescapes.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Homescapes

App Name : Homescapes

Logo

Homescapes-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Vungle

Developer : PLR Worldwide Sales Limited

Publisher : Mafa College Dress Up,Spoon Pet Collector,City 2048,Cat Room - Cute Cat Games,马之王子殿下,Otome: Is-it Love? Gabriel,Breed×Battle×Music - BEMAGI,寻物 解谜 游戏 – 隐藏对象 - 有趣的僵尸,Happy garden of animals

Total creative ads during the time period : 39,105

Duration : 1,137

Popularity : 2,870,027

2. Homescapes’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser Homescapes in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Homescapes in the recent period. As of 2020-09-07, among the Homescapes‘s ad creative, the Html category’s proportion is 11.11%, Video category’s proportion is 77.78%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 11.11%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, Homescapes’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 91.76%,

Vungle’s proportion is 8.24%,

’s proportion is ,

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In the date of 2020-09-07, Homescapes‘s network with the most ads is Google Ads(Admob) and its proportion is 88.89%.

3. Top 3 Ad Creative Analysis of Homescapes

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Homescapes. We can see some advertising trends.

Top 1 Ad Creative of Homescapes

Ad Details :

Headline :portrait_hs_playable019_mraid_cb_en_1.4mb_options_iOS

Text :

Top 2 Ad Creative of Homescapes

Ad Details :

Headline :1920x1080_hs_video198_pf_en_28s_45mb_options_iOS_StoreView

Text :

Top 3 Ad Creative of Homescapes

Ad Details :

Headline :Choose wisely.

Text :Cozy puzzle game.

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 222 204 154
Popularity 998 991 969
Dimensions 320 x 180 320 x 180 405 x 228
Creative Type Video Video Image
Network AdColony AdColony Google Ads(Admob)
Related Ads 32 10 8
Countries Belgium,Central African,Monaco,Congo,France,Switzerland,Luxembourg Australia,Canada,United Kingdom,United States Poland
Language French English Polish

Through the above analysis, we can see that the most effective channel for Homescapes in recent advertising is AdColony, and the main creative type is Video.

In conclusion: The above is a free Homescapes’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Homescapes, you can click the app name below to view related reports.