Homescapes Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Homescapes's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Homescapes.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Homescapes
App Name : Homescapes
OS : Android
Network : Google Ads(Admob),Facebook,Audience Network
Developer : Playrix
Publisher : Instagram,Facebook,SHAREit - Transfer & Share,Treehouse Table,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook
Total creative ads during the time period : 10,000
Duration : 1,276
Popularity : 1,316,988
Check ASO Keywords of Homescapes
2. Homescapes’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Homescapes in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Homescapes in the recent period. As of 2021-03-15, among the Homescapes‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 62.98%, Playable Ads category's proportion is 0.08%, Image category's proportion is 36.86%, Carousel category's proportion is 0.08%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Homescapes's the proportion of networks impressions are placed like this:
Facebook's proportion is 24.8%,
Audience Network's proportion is 23.86%,
Messenger's proportion is 23.19%,
Instagram's proportion is 22.84%,
Google Ads(Admob)'s proportion is 4.88%.
In the date of 2021-03-15, Homescapes‘s network with the most ads is Facebook and its proportion is 23.16%.
3. Top 3 Ad Creative Analysis of Homescapes
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Homescapes. We can see some advertising trends.
Top 1 Ad Creative of Homescapes
Ad Details ：
Headline ：Играй как про!😎
Top 2 Ad Creative of Homescapes
Ad Details ：
Headline ：🛁Make the right choice. Play Homescapes.🏡
Top 3 Ad Creative of Homescapes
Ad Details ：
Headline ：Make yourself at home!
Text ：⚠Caution!⚠ 🏡Homescapes is highly addictive!❤ ⭐⭐⭐⭐⭐
Basic Info of Top 3 Ad Creative
|Dimensions||1080 x 1080||852 x 1280||852 x 1280|
|Countries||United States,Chile,Russia,Mexico||Mexico,Chile,Russia,United States||United States,United Kingdom,Australia,Canada|
Through the above analysis, we can see that the most effective channel for Homescapes in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Homescapes's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Homescapes, you can click the app name below to view related reports, or you can find more info in ASOTools.