DIRECTV GO Competitive Intelligence|Ad Analysis by SocialPeta


Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the DIRECTV GO’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps DIRECTV GO.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of DIRECTV GO




OS : Android

Network : Facebook,Audience Network,Google Ads(Admob)


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Total creative ads during the time period : 575

Duration : 440

Popularity : 44,399

2. DIRECTV GO’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser DIRECTV GO in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of DIRECTV GO in the recent period. As of 2020-09-07, among the DIRECTV GO‘s ad creative, the Html category’s proportion is 100.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 0.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, DIRECTV GO’s the proportion of networks impressions are placed like this:

Google Ads(Admob)’s proportion is 100.0%,

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In the date of 2020-09-07, DIRECTV GO‘s network with the most ads is Google Ads(Admob) and its proportion is 100.0%.

3. Top 3 Ad Creative Analysis of DIRECTV GO

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of DIRECTV GO. We can see some advertising trends.

Top 1 Ad Creative of DIRECTV GO

Ad Details :

Headline :¡Descarga la app y disfruta el mejor contenido con DIRECTV GO!

Text :

Top 2 Ad Creative of DIRECTV GO

Ad Details :

Headline :DIRECTV GO

Text :¿Quieres ver TV desde cualquier lugar en tu celular? Acá te damos los sencillos pasos...

Top 3 Ad Creative of DIRECTV GO

Ad Details :

Headline :DIRECTV GO

Text :Ayuda al departamento de policía a descubrir quién está detrás de los más...

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 39 35 27
Popularity 198 186 139
Dimensions 400 x 224 400 x 224 796 x 415
Creative Type Video Video Image
Network Facebook Audience Network Audience Network
Related Ads 1 1 1
Countries Peru,Chile Colombia,Argentina,Spain,Panama,Mexico,Peru,Cuba,Paraguay,Venezuela,Chile Paraguay,Peru,Panama,Cuba,Venezuela,Chile,Spain,Argentina,Mexico,Colombia
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for DIRECTV GO in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free DIRECTV GO’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to DIRECTV GO, you can click the app name below to view related reports.