HomeServe - UK Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HomeServe - UK's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HomeServe - UK.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HomeServe - UK
App Name : HomeServe - UK
Logo：
OS : Android
Network : Twitter,Facebook,Instagram
Developer : HomeServe UK
Publisher : Instagram
Total creative ads during the time period : 288
Duration : 491
Popularity : 25,608
Check ASO Keywords of HomeServe - UK
2. HomeServe - UK’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HomeServe - UK in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HomeServe - UK in the recent period. As of 2021-01-10, among the HomeServe - UK‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-01-10, HomeServe - UK's the proportion of networks impressions are placed like this:
Twitter's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-01-10, HomeServe - UK‘s network with the most ads is Twitter and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of HomeServe - UK
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HomeServe - UK. We can see some advertising trends.
Top 1 Ad Creative of HomeServe - UK
Ad Details ：
Headline ：#MyHappyHome
Text ：From boiler repairs, service, installs or cover - we're here to keep life moving. Join over 1.8 million customers today!
Top 2 Ad Creative of HomeServe - UK
Ad Details ：
Headline ：#MyHappyHome
Text ：From boiler repairs, service, installs or cover - we're here to keep life moving. Join over 1.8 million customers today!
Top 3 Ad Creative of HomeServe - UK
Ad Details ：
Headline ：
Text ：Drip…drip…drip… is a leaking tap driving you round the (U) bend?💧 Learn how to fix a leaking tap in just 65 seconds⌚️ And if you're not comfortable doing it yourself, we can do it for you: https://t.co/uuyEh4MKUp https://t.co/JwAQK68GMs
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 221 | 219 | 155 |
| Popularity | 934 | 877 | 629 |
| Dimensions | 320 x 400 | 1024 x 1280 | 720 x 720 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 2 | 2 | 2 |
| Countries | United Kingdom,United States,Australia,Canada | United States,United Kingdom,Canada,Australia | United States,Canada,United Kingdom,Australia |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HomeServe - UK in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free HomeServe - UK's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HomeServe - UK, you can click the app name below to view related reports, or you can find more info in ASOTools.