HomeServe - UK Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the HomeServe - UK’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HomeServe - UK.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of HomeServe - UK

App Name : HomeServe - UK

Logo

HomeServe - UK-SocialPeta

OS : Android

Network : Twitter,Facebook,Instagram

Developer : HomeServe UK

Publisher :

Total creative ads during the time period : 257

Duration : 365

Popularity : 20,785

2. HomeServe - UK’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser HomeServe - UK in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of HomeServe - UK in the recent period. As of 2020-09-06, among the HomeServe - UK‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 50.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 50.0%, Carousel category’s proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-06, HomeServe - UK’s the proportion of networks impressions are placed like this:

Messenger’s proportion is 38.96%,

Instagram’s proportion is 36.56%,

Facebook’s proportion is 24.48%,

’s proportion is ,

’s proportion is .

In the date of 2020-09-06, HomeServe - UK‘s network with the most ads is Instagram and its proportion is 41.67%.

3. Top 3 Ad Creative Analysis of HomeServe - UK

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HomeServe - UK. We can see some advertising trends.

Top 1 Ad Creative of HomeServe - UK

Ad Details :

Headline :#MyHappyHome

Text :From boiler repairs, service, installs or cover - we're here to keep life moving. Join over 1.8 million customers today!

Top 2 Ad Creative of HomeServe - UK

Ad Details :

Headline :

Text :Drip…drip…drip… is a leaking tap driving you round the (U) bend?💧 Learn how to fix a leaking tap in just 65 seconds⌚️ And if you're not comfortable doing it yourself, we can do it for you: https://t.co/uuyEh4MKUp https://t.co/JwAQK68GMs

Top 3 Ad Creative of HomeServe - UK

Ad Details :

Headline :

Text :Drip…drip…drip… is a leaking tap driving you round the (U) bend?💧 Learn how to fix a leaking tap in just 65 seconds⌚️ And if you're not comfortable doing it yourself, we can do it for you: https://t.co/uuyEh4MKUp https://t.co/JwAQK68GMs

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 169 155 155
Popularity 763 629 629
Dimensions 320 x 400 720 x 720 720 x 720
Creative Type Video Video Video
Network Facebook Twitter Twitter
Related Ads 2 2 2
Countries United States,Canada,Australia,United Kingdom United States,Canada,United Kingdom,Australia United States,Canada,United Kingdom,Australia
Language English English English

Through the above analysis, we can see that the most effective channel for HomeServe - UK in recent advertising is Facebook, and the main creative type is Video.

In conclusion: The above is a free HomeServe - UK’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to HomeServe - UK, you can click the app name below to view related reports.