LancasterOnline Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LancasterOnline’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LancasterOnline.
Now, I’ll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LancasterOnline
App Name : LancasterOnline
OS : Android
Network : Facebook,Instagram,Messenger
Developer : LNP Media Group, Inc.
Total creative ads during the time period : 40
Duration : 781
Popularity : 11,459
2. LancasterOnline’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser LancasterOnline in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LancasterOnline in the recent period. As of 2020-09-04, among the LancasterOnline‘s ad creative, the Html category’s proportion is 0.0%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 100.0%, Carousel category’s proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-04, LancasterOnline’s the proportion of networks impressions are placed like this:
Facebook’s proportion is 85.33%,
Instagram’s proportion is 14.67%,
’s proportion is ,
’s proportion is ,
’s proportion is .
In the date of 2020-09-04, LancasterOnline‘s network with the most ads is Facebook and its proportion is 66.67%.
3. Top 3 Ad Creative Analysis of LancasterOnline
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LancasterOnline. We can see some advertising trends.
Top 1 Ad Creative of LancasterOnline
Ad Details ：
Headline ：Risks of legalization far outweigh benefits
Text ：Just a few short years after the bumpy rollout of Pennsylvania’s medical cannabis program, new Lt. Gov. John Fetterman recently announced plans to travel throughout the state on a listening
Top 2 Ad Creative of LancasterOnline
Ad Details ：
Headline ：District Attorney Stedman defends death penalty against Philadelphia DA's attack
Text ：District Attorney Craig Stedman has joined with the state attorney general and other top prosecutors across Pennsylvania in defending the death penalty, countering the district attorney of Philadelphia, who says
Top 3 Ad Creative of LancasterOnline
Ad Details ：
Headline ：Who drew better congressional district maps — lawmakers, judges or Manheim Township students?
Text ：Students in the International Baccalaureate history class at Manheim Township High School recently took a crack at Pennsylvania’s congressional district map, which was redrawn last year by the Supreme Court
Basic Info of Top 3 Ad Creative
|Dimensions||200 x 280||917 x 630||890 x 630|
|Countries||Canada,Australia,United Kingdom,United States||United Kingdom,Canada,United States,Australia||United States|
Through the above analysis, we can see that the most effective channel for LancasterOnline in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free LancasterOnline’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI，and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LancasterOnline, you can click the app name below to view related reports.