LancasterOnline Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the LancasterOnline's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps LancasterOnline.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of LancasterOnline
App Name : LancasterOnline
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : LNP Media Group, Inc.
Publisher : Instagram,Facebook
Total creative ads during the time period : 234
Duration : 1,000
Popularity : 18,519
Check ASO Keywords of LancasterOnline
2. LancasterOnline’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser LancasterOnline in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of LancasterOnline in the recent period. As of 2021-04-10, among the LancasterOnline‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-04-10, LancasterOnline's the proportion of networks impressions are placed like this:
Facebook's proportion is 50.0%,
Instagram's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-04-10, LancasterOnline‘s network with the most ads is Facebook and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of LancasterOnline
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of LancasterOnline. We can see some advertising trends.
Top 1 Ad Creative of LancasterOnline
Ad Details ：
Headline ：Risks of legalization far outweigh benefits
Text ：Let's be clear-headed in assessing the risks of legalized recreational marijuana, before it's too late.
https://lancasteronline.com/opinion/columnists/risks-of-legalization-far-outweigh-benefits/article_25308a80-262a-11e9-ae45-9f2ea4f85289.html
Top 2 Ad Creative of LancasterOnline
Ad Details ：
Headline ：Report: Lancaster County school districts could save $8M a year under charter school reform
Text ：Great coverage of our recent cyber school funding report!
Statewide, school districts could save more than $250 million if the state enacted cyber charter school funding reform that would match school district tuition payments with the actual cost of educating students at home on a computer.
Top 3 Ad Creative of LancasterOnline
Ad Details ：
Headline ：Pennsylvania legislators make their move to save Three Mile Island and another nuke plant from closing
Text ：Without action by Pennsylvania legislators, nuclear plants will close, and cost Pennsylvanians $4.6 billion annually. Hear from our CJFP leaders why we need to level the playing field: https://bit.ly/2HRDn04
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 633 | 617 | 573 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 200 x 280 | 450 x 317 | 1006 x 630 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 2 |
| Countries | Australia,Canada,United States,United Kingdom | United States | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for LancasterOnline in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free LancasterOnline's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to LancasterOnline, you can click the app name below to view related reports, or you can find more info in ASOTools.