HoneyBe Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HoneyBe's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HoneyBe.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HoneyBe
App Name : HoneyBe
Logo：
OS : Android
Network : Facebook,Instagram,Audience Network
Developer : Honey Be
Publisher : Instagram,Facebook,German conversation,Kids Recipes & Tips in Tamil,Winkal,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free)
Total creative ads during the time period : 3,142
Duration : 897
Popularity : 841,073
Check ASO Keywords of HoneyBe
2. HoneyBe’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HoneyBe in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HoneyBe in the recent period. As of 2021-03-15, among the HoneyBe‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 14.78%, Playable Ads category's proportion is 0.0%, Image category's proportion is 80.0%, Carousel category's proportion is 5.22%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HoneyBe's the proportion of networks impressions are placed like this:
Instagram's proportion is 25.63%,
Audience Network's proportion is 25.03%,
Facebook's proportion is 24.87%,
Messenger's proportion is 24.47%,
's proportion is .
In the date of 2021-03-15, HoneyBe‘s network with the most ads is Instagram and its proportion is 26.09%.
3. Top 3 Ad Creative Analysis of HoneyBe
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HoneyBe. We can see some advertising trends.
Top 1 Ad Creative of HoneyBe
Ad Details ：
Headline ：Athletic | New Collection
Text ：Nova Coleção Athletic 💪 Chegou a hora de mudar o seu conceito de fitness. Nova linha feita pra VOCÊ que busca resultados e alto desempenho em cada treino 👊
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🚛 Frete Grátis comprando acima de R$199
🚛 Direto da fábrica
💸Sem lucro de revendedores ou lojistas
Top 2 Ad Creative of HoneyBe
Ad Details ：
Headline ：Athletic | New Collection
Text ：Nova Coleção Athletic 💪 Chegou a hora de mudar o seu conceito de fitness. Nova linha feita pra VOCÊ que busca resultados e alto desempenho em cada treino 👊
💲Ganhe 10% OFF na 1° Compra.
✅ Parcele sua compra em até 12x sem juros
🚛 Frete Grátis comprando acima de R$199
🚛 Direto da fábrica
💸Sem lucro de revendedores ou lojistas
Top 3 Ad Creative of HoneyBe
Ad Details ：
Headline ：
Text ：É hora de BATALHA 😎🥊 e quem vem pra arena hoje são dois looks monocromáticos, super charmosos e maravilindos 🤩 e ae, quem sai com o troféu: 1 ou 2?! 🏆
🔷 Cropped Cinza: http://bit.ly/2QJxx2T
🔷 Legging Cinza: http://bit.ly/2QooMLl
🔷 Top Rosa: http://bit.ly/2WqkbMl
🔷 Legging Rosa: http://bit.ly/393hIKk
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Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 234 | 234 | 264 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 400 x 224 | 400 x 224 | 1080 x 1080 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Brazil | Brazil | Brazil |
| Language | Portuguese | Portuguese | Portuguese |
Through the above analysis, we can see that the most effective channel for HoneyBe in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free HoneyBe's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HoneyBe, you can click the app name below to view related reports, or you can find more info in ASOTools.