iHerb Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the iHerb’s ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iHerb.

Now, I’ll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of iHerb

App Name : iHerb

Logo

iHerb-SocialPeta

OS : iOS

Network : Google Ads(Admob),Facebook,Audience Network

Developer : iHerb Inc.

Publisher : Fotor - Photo Editor & Collage,Korean Food Recipes - 10k Recipes,Bible,BeautyPlus - Easy Photo Editor Selfie Camera,GulogGratis: Køb & sælg,Sweet Selfie Camera:Beauty cam,photoselfie editor,推方块 - 经典推箱子解谜华容道手游

Total creative ads during the time period : 62,168

Duration : 1,090

Popularity : 4,133,817

2. iHerb’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors’ ads. In this report, we will analyze the recent advertising performance of advertiser iHerb in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of iHerb in the recent period. As of 2020-09-07, among the iHerb‘s ad creative, the Html category’s proportion is 12.5%, Video category’s proportion is 0.0%, Playable Ads category’s proportion is 0.0%, Image category’s proportion is 61.36%, Carousel category’s proportion is 26.14%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor’s advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2020-09-07, iHerb’s the proportion of networks impressions are placed like this:

Instagram’s proportion is 29.87%,

Messenger’s proportion is 27.6%,

Google Ads(Admob)’s proportion is 27.18%,

Facebook’s proportion is 11.73%,

Audience Network’s proportion is 3.62%.

In the date of 2020-09-07, iHerb‘s network with the most ads is Facebook and its proportion is 32.95%.

3. Top 3 Ad Creative Analysis of iHerb

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iHerb. We can see some advertising trends.

Top 1 Ad Creative of iHerb

Ad Details :

Headline :Nature's Way, Organic Stevia,...

Text :A Zero Calorie Sweetener USDA Organic Certified Organic by Quality Assurance...

Top 2 Ad Creative of iHerb

Ad Details :

Headline :Nature's Way, Organic Stevia,...

Text :A Zero Calorie Sweetener USDA Organic Certified Organic by Quality Assurance...

Top 3 Ad Creative of iHerb

Ad Details :

Headline :Fastest Growing Supplement Brand

Text :Best Selling Sports Nutrition Products Sports Performance Muscle Gain Weight Management ❤️ Health & Wellness

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1 1 4
Popularity 999 999 982
Dimensions 854 x 480 1280 x 720 720 x 1280
Creative Type Video Video Video
Network YouTube YouTube Facebook
Related Ads 1 1 1
Countries New Zealand New Zealand Algeria,Latvia
Language English English English

Through the above analysis, we can see that the most effective channel for iHerb in recent advertising is YouTube, and the main creative type is Video.

In conclusion: The above is a free iHerb’s competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools SocialPeta, we can improve our ROI,and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to iHerb, you can click the app name below to view related reports.