iHerb Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the iHerb's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps iHerb.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of iHerb
App Name : iHerb
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Audience Network
Developer : iHerb Inc.
Publisher : Instagram,Fotor - Photo Editor&Collage,Korean Food Recipes - 10k Recipes,Light Bible: Daily Verses, Prayer, Audio Bible,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor
Total creative ads during the time period : 10,000
Duration : 1,281
Popularity : 5,667,817
Check ASO Keywords of iHerb
2. iHerb’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser iHerb in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of iHerb in the recent period. As of 2021-03-15, among the iHerb‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 1.86%, Playable Ads category's proportion is 0.0%, Image category's proportion is 96.28%, Carousel category's proportion is 1.86%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, iHerb's the proportion of networks impressions are placed like this:
Facebook's proportion is 24.49%,
Audience Network's proportion is 24.12%,
Messenger's proportion is 24.0%,
Instagram's proportion is 23.82%,
Google Ads(Admob)'s proportion is 3.19%.
In the date of 2021-03-15, iHerb‘s network with the most ads is Facebook and its proportion is 20.93%.
3. Top 3 Ad Creative Analysis of iHerb
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of iHerb. We can see some advertising trends.
Top 1 Ad Creative of iHerb
Ad Details ：
Headline ：购买Oslomega，就在iHerb
Text ：来自挪威的优质鱼油可增进心脏、大脑、关节和免疫系统的健康。订单满40美金免运费。
Top 2 Ad Creative of iHerb
Ad Details ：
Headline ：Azelique エイジリファイニングデイローション、アゼライン酸配合、保湿、クルエルティフリー、パラベンフリー、硫酸塩フリー、1.7液量オンス(50ml)
Text ：輝く健康的な見た目にする高級スキンケア。安心の運送会社で迅速に配送します。
Top 3 Ad Creative of iHerb
Ad Details ：
Headline ：Azelique エイジリファイニングデイローション、アゼライン酸配合、保湿、クルエルティフリー、パラベンフリー、硫酸塩フリー、1.7液量オンス(50ml)
Text ：輝く健康的な見た目にする高級スキンケア。安心の運送会社で迅速に配送します。
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 258 | 374 | 374 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Audience Network | |
| Related Ads | 1 | 1 | 1 |
| Countries | Singapore | Japan | Japan |
| Language | Norwegian | Japanese | Japanese |
Through the above analysis, we can see that the most effective channel for iHerb in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free iHerb's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to iHerb, you can click the app name below to view related reports, or you can find more info in ASOTools.