Honkai Impact 3rd Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Honkai Impact 3rd's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Honkai Impact 3rd.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Honkai Impact 3rd
App Name : Honkai Impact 3rd
Logo：
OS : Android
Network : Facebook,Google Ads(Admob),Audience Network
Developer : miHoYo Limited
Publisher : Instagram,TalkU Free Calls +Free Texting +International Call,Treehouse Table,SHAREit - Transfer & Share,USA Weather forecast,Vegan Recipes - Free Vegan Food Cookbook,Facebook
Total creative ads during the time period : 2,339
Duration : 1,081
Popularity : 321,619
Check ASO Keywords of Honkai Impact 3rd
2. Honkai Impact 3rd’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Honkai Impact 3rd in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Honkai Impact 3rd in the recent period. As of 2021-03-15, among the Honkai Impact 3rd‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 83.22%, Playable Ads category's proportion is 0.0%, Image category's proportion is 13.99%, Carousel category's proportion is 2.8%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Honkai Impact 3rd's the proportion of networks impressions are placed like this:
Facebook's proportion is 36.51%,
Instagram's proportion is 30.2%,
Messenger's proportion is 16.67%,
Audience Network's proportion is 16.44%,
Google Ads(Admob)'s proportion is 0.17%.
In the date of 2021-03-15, Honkai Impact 3rd‘s network with the most ads is Facebook and its proportion is 26.22%.
3. Top 3 Ad Creative Analysis of Honkai Impact 3rd
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Honkai Impact 3rd. We can see some advertising trends.
Top 1 Ad Creative of Honkai Impact 3rd
Ad Details ：
Headline ：🔍 Honkai Impact 3rd
Text ：Console-quality action RPG on your mobile device! Move Your Fingers Now! 👈👆👇👉✌
Top 2 Ad Creative of Honkai Impact 3rd
Ad Details ：
Headline ：Kämpfe für alles Schöne in der Welt.
Text ：In this Honkai-corrupted world, the Valkyries, brave girls with Honkai resistance, have been fighting for all that is beautiful in the world.
Top 3 Ad Creative of Honkai Impact 3rd
Ad Details ：
Headline ：More Exciting Contents 👉👉
Text ：👊 Valkyrie Fu Hua, at your service.
👊 I've been neglecting my training. Care to make it up with me?
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 651 | 251 | 274 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 720 x 1080 | 224 x 400 | 720 x 1280 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Turkey,United Kingdom,Switzerland,United States,Netherlands | Turkey,Netherlands,Micronesia,United Kingdom,United States,Cyprus,Switzerland | Turkey,Paraguay,Netherlands,Switzerland,Ireland,United Kingdom,Portugal,United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Honkai Impact 3rd in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Honkai Impact 3rd's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Honkai Impact 3rd, you can click the app name below to view related reports, or you can find more info in ASOTools.