Vimeo Competitive Intelligence|Ad Analysis by SocialPeta

SocialPeta
SocialPeta

Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.

In this report, SocialPeta analyzes the Vimeo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Vimeo.

Now, I'll tell you how to gain a competitive advantage by SocialPeta.

1. Basic Information of Vimeo

App Name : Vimeo

Logo

Vimeo-SocialPeta

OS : Android

Network : Facebook,Instagram,Messenger

Developer : Vimeo Inc

Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Deck Licensure Exam Reviewer,Blue Light Filter - Night Mode, Night Shift,Fotor - Photo Editor&Collage

Total creative ads during the time period : 5,271

Duration : 1,917

Popularity : 675,641

Check ASO Keywords of Vimeo

2. Vimeo’s Competitive Intelligence

what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.

Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Vimeo in detail to understand its advertising strategy.

Trend of Category

There are many types of creatives. We mainly analyze the trend of the ad creative category of Vimeo in the recent period. As of 2021-03-15, among the Vimeo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 73.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 26.56%, Carousel category's proportion is 0.0%.

Ad Network Analysis

The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Vimeo's the proportion of networks impressions are placed like this:

Instagram's proportion is 32.56%,

Facebook's proportion is 29.23%,

Messenger's proportion is 21.28%,

Audience Network's proportion is 16.93%,

's proportion is .

In the date of 2021-03-15, Vimeo‘s network with the most ads is Instagram and its proportion is 32.81%.

3. Top 3 Ad Creative Analysis of Vimeo

This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Vimeo. We can see some advertising trends.

Top 1 Ad Creative of Vimeo

Ad Details :

Headline :Prensa de Harina de Trigo - MLT 20 para Burritos

Text :Ya contamos con una nueva opción para tu negocio, con esta Máquina Tortilladora aumentarás la variedad de opciones que tendrás. Con nuestra…

Top 2 Ad Creative of Vimeo

Ad Details :

Headline :BODAS | Gerardo Leaños Studio

Text :Películas y Video, nuestro nuevo servicio.

"Déjame ser parte del mejor día de tu vida"

Gerardo Leaños Studio

Top 3 Ad Creative of Vimeo

Ad Details :

Headline :BODAS | Gerardo Leaños Studio

Text :Películas y Video, nuestro nuevo servicio.

"Déjame ser parte del mejor día de tu vida"

Gerardo Leaños Studio

Basic Info of Top 3 Ad Creative

  1st 2nd 3rd
Duration 1,121 973 1,037
Popularity 1,000 1,000 1,000
Dimensions 1280 x 720 1280 x 720 600 x 338
Creative Type Image Image Image
Network Facebook Facebook Facebook
Related Ads 1 1 1
Countries Poland,Brazil,Israel,Cyprus,Switzerland Mexico Colombia,Venezuela,Mexico,Panama,Cuba,Chile,Paraguay,Spain,Argentina,Peru
Language Spanish Spanish Spanish

Through the above analysis, we can see that the most effective channel for Vimeo in recent advertising is Facebook, and the main creative type is Image.

In conclusion: The above is a free Vimeo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.

If you want to check the relevant intelligence analysis of other apps similar to Vimeo, you can click the app name below to view related reports, or you can find more info in ASOTools.