Vimeo Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Vimeo's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Vimeo.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Vimeo
App Name : Vimeo
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Vimeo Inc
Publisher : Instagram,Facebook,YouCam Nails - Manicure Salon for Custom Nail Art,Deck Licensure Exam Reviewer,Blue Light Filter - Night Mode, Night Shift,Fotor - Photo Editor&Collage
Total creative ads during the time period : 5,271
Duration : 1,917
Popularity : 675,641
Check ASO Keywords of Vimeo
2. Vimeo’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Vimeo in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Vimeo in the recent period. As of 2021-03-15, among the Vimeo‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 73.44%, Playable Ads category's proportion is 0.0%, Image category's proportion is 26.56%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Vimeo's the proportion of networks impressions are placed like this:
Instagram's proportion is 32.56%,
Facebook's proportion is 29.23%,
Messenger's proportion is 21.28%,
Audience Network's proportion is 16.93%,
's proportion is .
In the date of 2021-03-15, Vimeo‘s network with the most ads is Instagram and its proportion is 32.81%.
3. Top 3 Ad Creative Analysis of Vimeo
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Vimeo. We can see some advertising trends.
Top 1 Ad Creative of Vimeo
Ad Details ：
Headline ：Prensa de Harina de Trigo - MLT 20 para Burritos
Text ：Ya contamos con una nueva opción para tu negocio, con esta Máquina Tortilladora aumentarás la variedad de opciones que tendrás. Con nuestra…
Top 2 Ad Creative of Vimeo
Ad Details ：
Headline ：BODAS | Gerardo Leaños Studio
Text ：Películas y Video, nuestro nuevo servicio.
"Déjame ser parte del mejor día de tu vida"
Gerardo Leaños Studio
Top 3 Ad Creative of Vimeo
Ad Details ：
Headline ：BODAS | Gerardo Leaños Studio
Text ：Películas y Video, nuestro nuevo servicio.
"Déjame ser parte del mejor día de tu vida"
Gerardo Leaños Studio
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 1,121 | 973 | 1,037 |
| Popularity | 1,000 | 1,000 | 1,000 |
| Dimensions | 1280 x 720 | 1280 x 720 | 600 x 338 |
| Creative Type | Image | Image | Image |
| Network | |||
| Related Ads | 1 | 1 | 1 |
| Countries | Poland,Brazil,Israel,Cyprus,Switzerland | Mexico | Colombia,Venezuela,Mexico,Panama,Cuba,Chile,Paraguay,Spain,Argentina,Peru |
| Language | Spanish | Spanish | Spanish |
Through the above analysis, we can see that the most effective channel for Vimeo in recent advertising is Facebook, and the main creative type is Image.
In conclusion: The above is a free Vimeo's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Vimeo, you can click the app name below to view related reports, or you can find more info in ASOTools.