HOPIN - taxi and public transport Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HOPIN - taxi and public transport's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HOPIN - taxi and public transport.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HOPIN - taxi and public transport
App Name : HOPIN - taxi and public transport
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : HopIN s.r.o.
Publisher : Instagram,Facebook,Text Free: WiFi Calling App
Total creative ads during the time period : 101
Duration : 1,190
Popularity : 7,708
Check ASO Keywords of HOPIN - taxi and public transport
2. HOPIN - taxi and public transport’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HOPIN - taxi and public transport in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HOPIN - taxi and public transport in the recent period. As of 2021-05-26, among the HOPIN - taxi and public transport‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-05-26, HOPIN - taxi and public transport's the proportion of networks impressions are placed like this:
Facebook's proportion is 25.0%,
Audience Network's proportion is 25.0%,
Instagram's proportion is 25.0%,
Messenger's proportion is 25.0%,
's proportion is .
In the date of 2021-05-26, HOPIN - taxi and public transport‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of HOPIN - taxi and public transport
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HOPIN - taxi and public transport. We can see some advertising trends.
Top 1 Ad Creative of HOPIN - taxi and public transport
Ad Details ：
Headline ：Jazdi za výhodné ceny
Text ：• The easiest way of getting around is now even easier! Use HOPIN app and order a taxi without dispatch call, drive with luxury limousine, track public transport vehicles real time or see useful timetables. The most favourite transport app for your city, downloaded by 500 000+ users. * Limousine a...
Top 2 Ad Creative of HOPIN - taxi and public transport
Ad Details ：
Headline ：Jazdi za výhodné ceny
Text ：• The easiest way of getting around is now even easier! Use HOPIN app and order a taxi without dispatch call, drive with luxury limousine, track public transport vehicles real time or see useful timetables. The most favourite transport app for your city, downloaded by 500 000+ users. * Limousine a...
Top 3 Ad Creative of HOPIN - taxi and public transport
Ad Details ：
Headline ：Jazdi za výhodné ceny
Text ：• The easiest way of getting around is now even easier! Use HOPIN app and order a taxi without dispatch call, drive with luxury limousine, track public transport vehicles real time or see useful timetables. The most favourite transport app for your city, downloaded by 500 000+ users. * Limousine a...
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 33 | 33 | 33 |
| Popularity | 167 | 166 | 166 |
| Dimensions | 1000 x 1000 | 1000 x 1000 | 1000 x 1000 |
| Creative Type | Image | Image | Image |
| Network | Messenger | ||
| Related Ads | 1 | 1 | 1 |
| Countries | Slovak | Slovak | Slovak |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for HOPIN - taxi and public transport in recent advertising is Instagram, and the main creative type is Image.
In conclusion: The above is a free HOPIN - taxi and public transport's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HOPIN - taxi and public transport, you can click the app name below to view related reports, or you can find more info in ASOTools.