Hotmat.se Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Hotmat.se's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Hotmat.se.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Hotmat.se
App Name : Hotmat.se
Logo：
OS : iOS
Network : Facebook,Audience Network,Instagram
Developer : Behzad Rostami
Publisher : Instagram,Facebook,梦幻花园 (Gardenscapes),GulogGratis,YouCam Nails - Manicure Salon for Custom Nail Art,OLX Classifieds
Total creative ads during the time period : 533
Duration : 694
Popularity : 37,653
Check ASO Keywords of Hotmat.se
2. Hotmat.se’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Hotmat.se in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Hotmat.se in the recent period. As of 2021-03-15, among the Hotmat.se‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 21.43%, Carousel category's proportion is 28.57%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Hotmat.se's the proportion of networks impressions are placed like this:
Messenger's proportion is 54.06%,
Facebook's proportion is 28.63%,
Audience Network's proportion is 10.61%,
Instagram's proportion is 6.71%,
's proportion is .
In the date of 2021-03-15, Hotmat.se‘s network with the most ads is Messenger and its proportion is 35.71%.
3. Top 3 Ad Creative Analysis of Hotmat.se
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Hotmat.se. We can see some advertising trends.
Top 1 Ad Creative of Hotmat.se
Ad Details ：
Headline ：Rabattkod: HOT40
Text ：191000 använder detta
Top 2 Ad Creative of Hotmat.se
Ad Details ：
Headline ：Rabattkod: HOT40
Text ：191000 använder detta
Top 3 Ad Creative of Hotmat.se
Ad Details ：
Headline ：Fri leverans över 150kr
Text ：181000 använder detta
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 83 | 83 | 32 |
| Popularity | 302 | 284 | 156 |
| Dimensions | 400 x 400 | 400 x 400 | 1000 x 667 |
| Creative Type | Video | Video | Image |
| Network | Messenger | ||
| Related Ads | 2 | 2 | 1 |
| Countries | Sweden | Sweden | Sweden |
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for Hotmat.se in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Hotmat.se's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Hotmat.se, you can click the app name below to view related reports, or you can find more info in ASOTools.