Lydia Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Lydia's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Lydia.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Lydia
App Name : Lydia
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : LYDIA Solutions
Publisher : Instagram,Facebook,Spending Log,贷款计算器（分期付款 ),Telos Second Phone Number App,神魔助手(攻略、圖鑑、徵戰友) for 神魔之塔
Total creative ads during the time period : 326
Duration : 1,816
Popularity : 29,630
Check ASO Keywords of Lydia
2. Lydia’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Lydia in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Lydia in the recent period. As of 2021-03-15, among the Lydia‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 87.1%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 12.9%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, Lydia's the proportion of networks impressions are placed like this:
Instagram's proportion is 26.17%,
Facebook's proportion is 25.72%,
Messenger's proportion is 24.45%,
Audience Network's proportion is 23.66%,
's proportion is .
In the date of 2021-03-15, Lydia‘s network with the most ads is Facebook and its proportion is 25.81%.
3. Top 3 Ad Creative Analysis of Lydia
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Lydia. We can see some advertising trends.
Top 1 Ad Creative of Lydia
Ad Details ：
Headline ：Rendez-vous sur l'application
Text ：Rendez votre compte courant incroyable 😏
💳 Carte Visa personnalisable
🔁 Virements instantanés gratuits
📳 Notifications en temps réel
🌎 0% commissions à l’étranger
Pour info, Lydia est conçu avec ❤️ à Paris depuis 2013.
Top 2 Ad Creative of Lydia
Ad Details ：
Headline ：Rendez-vous sur l'application
Text ：Rendez votre compte courant incroyable 😏
💳 Carte Visa personnalisable
🔁 Virements instantanés gratuits
📳 Notifications en temps réel
🌎 0% commissions à l’étranger
Pour info, Lydia est conçu avec ❤️ à Paris depuis 2013.
Top 3 Ad Creative of Lydia
Ad Details ：
Headline ：Je passe à Lydia Bleu Gratuitement
Text ：Rendez votre compte courant incroyable 😏
💳 Carte Visa personnalisable
🔁 Virements instantanés gratuits
📳 Notifications en temps réel
🌎 0% commissions à l’étranger
Pour info, Lydia est conçu avec ❤️ à Paris depuis 2013.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 86 | 86 | 49 |
| Popularity | 337 | 332 | 286 |
| Dimensions | 340 x 426 | 340 x 426 | 426 x 426 |
| Creative Type | Video | Video | Video |
| Network | Audience Network | ||
| Related Ads | 8 | 9 | 1 |
| Countries | France,Switzerland,Luxembourg,Belgium,Monaco,Congo,Central African | France,Monaco,Switzerland,Luxembourg,Congo,Belgium,Central African | Belgium,Congo,Monaco,France,Central African,Luxembourg,Switzerland |
| Language | French | French | French |
Through the above analysis, we can see that the most effective channel for Lydia in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free Lydia's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Lydia, you can click the app name below to view related reports, or you can find more info in ASOTools.