HOTSUNGLASS Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HOTSUNGLASS's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HOTSUNGLASS.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HOTSUNGLASS
App Name : HOTSUNGLASS
Logo：
OS : Android
Network : Facebook,Audience Network,Instagram
Developer : 핫선글라스
Publisher : Instagram,Facebook,BeautyPlus - Best Selfie Cam & Easy Photo Editor,TopBuzz: Notícias,Vídeos, GIFs,Korean Food Recipes - 10k Recipes,BeSoccer - Soccer Live Score
Total creative ads during the time period : 789
Duration : 606
Popularity : 546,503
Check ASO Keywords of HOTSUNGLASS
2. HOTSUNGLASS’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HOTSUNGLASS in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HOTSUNGLASS in the recent period. As of 2021-03-15, among the HOTSUNGLASS‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 11.11%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 88.89%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HOTSUNGLASS's the proportion of networks impressions are placed like this:
Audience Network's proportion is 27.35%,
Facebook's proportion is 25.64%,
Messenger's proportion is 25.02%,
Instagram's proportion is 22.0%,
's proportion is .
In the date of 2021-03-15, HOTSUNGLASS‘s network with the most ads is Audience Network and its proportion is 30.56%.
3. Top 3 Ad Creative Analysis of HOTSUNGLASS
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HOTSUNGLASS. We can see some advertising trends.
Top 1 Ad Creative of HOTSUNGLASS
Ad Details ：
Headline ：핫선글라스 Life Style 기획전
Text ：#일상생활 과 #스포츠 즐기는 두 삶에 적합한 선글라스를 찾으시나요? #라이딩 #러닝 #캠핑 #골프 당신의 스포츠 라이프를 위한 #핫선글라스의 제안! #라이프스타일 기획전에서 만나보세요.
Top 2 Ad Creative of HOTSUNGLASS
Ad Details ：
Headline ：핫선글라스 Life Style 기획전
Text ：#일상생활 과 #스포츠 즐기는 두 삶에 적합한 선글라스를 찾으시나요? #라이딩 #러닝 #캠핑 #골프 당신의 스포츠 라이프를 위한 #핫선글라스의 제안! #라이프스타일 기획전에서 만나보세요.
Top 3 Ad Creative of HOTSUNGLASS
Ad Details ：
Headline ：핫선글라스 Life Style 기획전
Text ：#일상생활 과 #스포츠 즐기는 두 삶에 적합한 선글라스를 찾으시나요? #라이딩 #러닝 #캠핑 #골프 당신의 스포츠 라이프를 위한 #핫선글라스의 제안! #라이프스타일 기획전에서 만나보세요.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 256 | 256 | 256 |
| Popularity | 999 | 999 | 999 |
| Dimensions | 600 x 600 | 600 x 600 | 600 x 600 |
| Creative Type | Image | Image | Image |
| Network | Audience Network | Messenger | Audience Network |
| Related Ads | 1 | 1 | 1 |
| Countries | Korea | Korea | Korea |
| Language | Korean | Korean | Korean |
Through the above analysis, we can see that the most effective channel for HOTSUNGLASS in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free HOTSUNGLASS's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HOTSUNGLASS, you can click the app name below to view related reports, or you can find more info in ASOTools.