TransferWise Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the TransferWise's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps TransferWise.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of TransferWise
App Name : TransferWise
Logo：
OS : iOS
Network : Google Ads(Admob),Facebook,Instagram
Developer : TransferWise LTD
Publisher : 台灣大車隊 55688,Instagram,Voopter - Passagens Aéreas,Facebook,Village City Island Simulation,Canasta - Card Game
Total creative ads during the time period : 5,619
Duration : 2,313
Popularity : 631,784
Check ASO Keywords of TransferWise
2. TransferWise’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser TransferWise in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of TransferWise in the recent period. As of 2021-03-15, among the TransferWise‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 50.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 50.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, TransferWise's the proportion of networks impressions are placed like this:
Instagram's proportion is 54.89%,
YouTube's proportion is 45.11%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, TransferWise‘s network with the most ads is YouTube and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of TransferWise
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of TransferWise. We can see some advertising trends.
Top 1 Ad Creative of TransferWise
Ad Details ：
Headline ：Join millions of others using TransferWise.
Text ：Sending money abroad? 🌎 There’s a cheaper way – TransferWise.
Top 2 Ad Creative of TransferWise
Ad Details ：
Headline ：The wise way to send money internationally. 💸
Text ："It's easy, efficient and so cheap." 🇺🇸 Mathew found a better way to send money home. Join him and over 6 million others saving with TransferWise.
Top 3 Ad Creative of TransferWise
Ad Details ：
Headline ：The wise way to send money internationally. 💸
Text ："It's easy, efficient and so cheap." 🇺🇸 Mathew found a better way to send money home. Join him and over 6 million others saving with TransferWise.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 347 | 436 | 436 |
| Popularity | 1,000 | 999 | 999 |
| Dimensions | 1024 x 1280 | 1080 x 1080 | 1080 x 1080 |
| Creative Type | Video | Video | Video |
| Network | Messenger | ||
| Related Ads | 12 | 1 | 1 |
| Countries | Jordan,France,Estonia,Morocco,Austria,Sweden,Slovenia,Latvia,Hungary,Poland,Ethiopia,Spain,Romania,Croatia,Portugal,Canada,United Kingdom,Greece,Bulgaria,Singapore | United Kingdom,Australia,United States,Canada | United Kingdom,Australia,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for TransferWise in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free TransferWise's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to TransferWise, you can click the app name below to view related reports, or you can find more info in ASOTools.