HotU Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HotU's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HotU.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HotU
App Name : HotU
Logo：
OS : iOS
Network : Facebook,Messenger,Instagram
Developer : 璇 王
Publisher : Instagram,Facebook,Hindi Pregnancy Tips and Pregnancy Symptoms & Food,Traffic Racer Rush. Real Car Rider Highway Road 3D,Indian GK 2017 : General Knowledge Of happn India
Total creative ads during the time period : 1,832
Duration : 228
Popularity : 178,283
Check ASO Keywords of HotU
2. HotU’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HotU in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HotU in the recent period. As of 2021-03-15, among the HotU‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HotU's the proportion of networks impressions are placed like this:
Facebook's proportion is 30.75%,
Instagram's proportion is 30.75%,
Audience Network's proportion is 19.25%,
Messenger's proportion is 19.25%,
's proportion is .
In the date of 2021-03-15, HotU‘s network with the most ads is Facebook and its proportion is 25.0%.
3. Top 3 Ad Creative Analysis of HotU
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HotU. We can see some advertising trends.
Top 1 Ad Creative of HotU
Ad Details ：
Headline ：✨✨Download
Text ：Come and join Hotu.😍😍
Top 2 Ad Creative of HotU
Ad Details ：
Headline ：✨✨Download
Text ：Come and join Hotu.😍😍
Top 3 Ad Creative of HotU
Ad Details ：
Headline ：تحميل الآن
Text ：دردشة الفيديو عبر الإنترنت😎😎
أدخل مقطع فيديو عشوائي في أي وقت وفي أي مكان.
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 144 | 144 | 136 |
| Popularity | 962 | 961 | 829 |
| Dimensions | 600 x 600 | 600 x 600 | 340 x 426 |
| Creative Type | Image | Image | Video |
| Network | Audience Network | Messenger | |
| Related Ads | 1 | 1 | 2 |
| Countries | Ireland,Slovak,Germany,Norway,Finland,United Kingdom,Portugal,Bermuda,Macedonia,Malta,Andorra,Guernsey,Spain,Bulgaria,Czech,Estonia,Ukraine,Romania,Mexico,France | Macedonia,United Kingdom,Slovenia,Ukraine,Russia,Italy,Belgium,Malta,Norway,Guernsey,Andorra,Mexico,United States,Bermuda,Romania,Canada,Ireland,Switzerland,Spain,Estonia | Saudi Arabia |
| Language | English | English | Arabic |
Through the above analysis, we can see that the most effective channel for HotU in recent advertising is Audience Network, and the main creative type is Image.
In conclusion: The above is a free HotU's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HotU, you can click the app name below to view related reports, or you can find more info in ASOTools.