HSBC UAE Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the HSBC UAE's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps HSBC UAE.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of HSBC UAE
App Name : HSBC UAE
Logo：
OS : iOS
Network : Facebook,Instagram,Twitter
Developer : HSBC Global Services (UK) Limited
Publisher : Instagram,Facebook
Total creative ads during the time period : 235
Duration : 161
Popularity : 16,265
Check ASO Keywords of HSBC UAE
2. HSBC UAE’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser HSBC UAE in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of HSBC UAE in the recent period. As of 2021-03-15, among the HSBC UAE‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 13.97%, Playable Ads category's proportion is 0.0%, Image category's proportion is 86.03%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-15, HSBC UAE's the proportion of networks impressions are placed like this:
Instagram's proportion is 53.04%,
Facebook's proportion is 46.96%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-15, HSBC UAE‘s network with the most ads is Instagram and its proportion is 52.21%.
3. Top 3 Ad Creative Analysis of HSBC UAE
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of HSBC UAE. We can see some advertising trends.
Top 1 Ad Creative of HSBC UAE
Ad Details ：
Headline ：It takes more than money to celebrate our heroes with gold visas instead of gold stars
Text ：Brave work merits exceptional rewards. And no one has shown more courage, determination and dedication than the doctors, nurses and healthcare workers on the frontline of the pandemic.
Top 2 Ad Creative of HSBC UAE
Ad Details ：
Headline ：Voice ID
Text ：Hard to keep track of passwords? Introducing Voice ID on HSBC Phone Banking where you no longer need to remember a Phone Banking PIN. Your voice is now your password. Sign up today. To know more, visit www.hsbc.ae/voice-id
Top 3 Ad Creative of HSBC UAE
Ad Details ：
Headline ：Make a house your home with a 2.39% p.a. Home Loan.
Text ：Our 2.39% p.a. Home Loan rates gets you started, but it takes courage to commit to your future. Terms and conditions apply. #TogetherWeThrive
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 19 | 44 | 25 |
| Popularity | 184 | 126 | 122 |
| Dimensions | 1024 x 1280 | 1280 x 720 | 600 x 600 |
| Creative Type | Video | Video | Image |
| Network | |||
| Related Ads | 1 | 2 | 1 |
| Countries | United Arab Emirates | United Arab Emirates | Australia,Canada,United States,United Kingdom |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for HSBC UAE in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free HSBC UAE's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to HSBC UAE, you can click the app name below to view related reports, or you can find more info in ASOTools.