哔哩哔哩 Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the 哔哩哔哩's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps 哔哩哔哩.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of 哔哩哔哩
App Name : 哔哩哔哩
Logo：
OS : iOS
Network : 百度
Developer : 上海宽娱数码科技有限公司
Publisher : 墨迹天气,铃声多多,微鲤头条,戏曲多多,中青看点,猎豹清理大师,萌推,清理大师
Total creative ads during the time period : 205
Duration : 55
Popularity : 16,471
Check ASO Keywords of 哔哩哔哩
2. 哔哩哔哩’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser 哔哩哔哩 in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of 哔哩哔哩 in the recent period. As of 2021-03-11, among the 哔哩哔哩‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 0.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 100.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-11, 哔哩哔哩's the proportion of networks impressions are placed like this:
百度's proportion is 50.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-11, 哔哩哔哩‘s network with the most ads is 百度 and its proportion is 50.0%.
3. Top 3 Ad Creative Analysis of 哔哩哔哩
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of 哔哩哔哩. We can see some advertising trends.
Top 1 Ad Creative of 哔哩哔哩
Ad Details ：
Headline ：又奶又凶，再不点进来我真的要生气了！
Text ：
Top 2 Ad Creative of 哔哩哔哩
Ad Details ：
Headline ：又奶又凶，再不点进来我真的要生气了！
Text ：
Top 3 Ad Creative of 哔哩哔哩
Ad Details ：
Headline ：《我为歌狂之旋律重启》只要音乐不暂停，哪里都是目的地！
Text ：
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 48 | 48 | 47 |
| Popularity | 271 | 271 | 262 |
| Dimensions | 370 x 245 | 370 x 245 | 1140 x 640 |
| Creative Type | Image | Image | Image |
| Network | 百度 | ||
| Related Ads | 1 | 1 | 1 |
| Countries | |||
| Language | NA | NA | NA |
Through the above analysis, we can see that the most effective channel for 哔哩哔哩 in recent advertising is , and the main creative type is Image.
In conclusion: The above is a free 哔哩哔哩's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to 哔哩哔哩, you can click the app name below to view related reports, or you can find more info in ASOTools.