KOA Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the KOA's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps KOA.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of KOA
App Name : KOA
Logo：
OS : Android
Network : Facebook,Instagram,Messenger
Developer : Kampgrounds of America, Inc.
Publisher : Instagram,Facebook,Korean Food Recipes - 10k Recipes,Alarm Clock Xtreme: Alarm, Reminders, Timer (Free),Ship Quiz,TopBuzz: Notícias,Vídeos, GIFs
Total creative ads during the time period : 479
Duration : 915
Popularity : 87,889
Check ASO Keywords of KOA
2. KOA’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser KOA in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of KOA in the recent period. As of 2021-03-03, among the KOA‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 100.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 0.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-03, KOA's the proportion of networks impressions are placed like this:
Facebook's proportion is 100.0%,
's proportion is ,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-03, KOA‘s network with the most ads is Facebook and its proportion is 100.0%.
3. Top 3 Ad Creative Analysis of KOA
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of KOA. We can see some advertising trends.
Top 1 Ad Creative of KOA
Ad Details ：
Headline ：Book your site at Columbus' Campground!
Text ：[LIMITED AVAILABILITY] 🌲🌲🌲 Enjoy Tent Camping, Cabin Camping, RV Sites and so much more at Columbus' Campground. Book your Buckeye Lake campsite today!
Top 2 Ad Creative of KOA
Ad Details ：
Headline ：
Text ：What do you have planed for 2019?
#onelifetolive #familyfun #makingmemories
~ Book and Save in Jan. ~
Top 3 Ad Creative of KOA
Ad Details ：
Headline ：Book Your Camping Getaway Today
Text ：Now booking 2020 stays at Chincoteague Island KOA
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 654 | 669 | 300 |
| Popularity | 999 | 999 | 983 |
| Dimensions | 400 x 224 | 940 x 788 | 400 x 224 |
| Creative Type | Video | Image | Video |
| Network | |||
| Related Ads | 3 | 1 | 2 |
| Countries | United States | United States | United States |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for KOA in recent advertising is Facebook, and the main creative type is Video.
In conclusion: The above is a free KOA's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to KOA, you can click the app name below to view related reports, or you can find more info in ASOTools.